Thread by @noahdoescontent

What if you could write a shoetrt paragraph and immediately know how to turn it into 6 or more pieces of content?

Well you can. Let me explain

Every great content idea has the same underlying structure, no matter what medium.

Use this structure, and any engaging idea you have will be very easy to adapt and remake, so you can get more mileage from a single good idea.

There are 6 sentences that make up an idea for a universal piece of content:

1. Premise
2. Statement
3. Hook
4. Detail 1
5. Detail 2
6. Detail 3

Keep reading for a breakdown.

1. Premise:
The background topic. Could be a quote, a saying, a question or a claim. Should be thought of in broad keywords or tags.

For example, this thread your reading, the premise is #contentcreation or #contentrepurposing or #contentstrategy

2. Statement: the specific hot-take of this one piece of content. An answer, a counter claim.

In this thread, my Statement is “Every great content idea has the same underlying structure, no matter what medium.” Which you will notice is not actually the start of the thread.

Hook: clearly state the premise, while only implying your specific statement about it.

This thread’s hook? Re read the first tweet. Yeah. It’s pretty obvious.

I pose the implication of the Statement, while putting you in the “background” of the Premise.

Details:
3 bullet points that back up/add detail to the statement, in the context of the premise.

You are actually in the details now.

These big bullet points become the meat and potatoes of your content.

My bullet points were:
•outline the steps
•list the types of content this can be used for
•contextualize my credentials, add more info about adaptation of content.

Write for this structure, and your ideas will be easy to turn into:

•Tweets
•Twitter Threads
•Blog Posts
•Single images / Carousels
•Short videos
•Long videos

Separate the formats from what makes compelling content.

Learn to adapt this or your own common structure, and you will find the underlying questions that people love to see the answers to.

And you really can write one of these, and turn it into all 6 of the formats I mentioned above.

I do it all the time. Just check out my Instagram and you will see the video version of this very same thread.

And I don’t have success on this account. I haven’t ever built an account past anything higher than 5 k followers.

BUT, I have worked in and around social for about a decade.

In this landscape, it’s crucial to be able to create at scale without losing sight of real content strategy.

Some people are talking about all quantity, others are talking about strategy.

I think this technique allows a 1-person content operation to reach high volume without ever turning to a “spray and pray” dynamic.

So we will find out if it works through me I suppose.

Let’s sum up the concept:

Anatomy of a universal piece of content:

Premise: BG topic.

Statement: hot take or unique claim.

Hook: a bold or mysterious hint at the statement, in the context of the premise.

Details: 3 bullet points adding information of defending a claim.

Hi! I’m Noah.

I help brands make more content without sacrificing value or strategy.

Every week, I share observations and tips from my own experiences, + the best techniques and ideas from all over the internet.

Follow @noahdoescontent for more.