Discover and read the best of Twitter Threads about #contentstrategy

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The SEO community is pretty thrilled with the FAQ schema.

I wonder if the #ia #ux #contentstrategy (anti-FAQ) vs #seo (pro-FAQ) debate is really a zero sum game.

Can both approaches coexist?…
FAQs seem like a dimension of topic-based content. So, there's the content & then the question forms about the content. Who does a good job of coexisting well-organized topical content alongside Q&A variation? Without major UX probs?

Seems like the AWS docs team does this well.
"There’s No Right Answer for Users vs. Google bot"

... is another exploration of this same UX vs SEO question via @erinbschroeder
with @carriehd in a nicely framed article I just ran across -…
Read 3 tweets
I was looking at Louisiana Secretary of State candidates the other day. I came across one who had a website, Facebook, Twitter, and Instagram. And they all told me nothing.
The candidate used a slogan repeatedly, but there was no indication of what that slogan really meant.
Let's take Shirley Chisholm's Presidential run for example. Now, she didn't even win the Democratic nomination (and that's another story), but Shirley had a memorable campaign slogan: Unbought & Unbossed.

She didn't just say she was unbought and unbossed; she showed you how.
Read 11 tweets

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