Different systems are available for defining colours.
The HEX colour system is the most commonly used in digital products.
Will you be able to identify the colour if I give you #E6AACE?
Probably not
Let's look at how these codes work.
A thread 🧵
1/ HEX is nothing but a string for 6 hexadecimal symbols.
This might already make sense to those with a computer science or math background.
If not, don't worry.
Here's an example to help you understand
2/ Like the decimal number system that contains symbols 0-9. The hexadecimal number system consists of 16 symbols: 0-9 and A-F
3/ So, from the code below 👇
We can determine how much RED is used from the first two symbols, how much GREEN is present from the next two and how much BLUE is present from the last two.
4/ In this way, we can easily interpret #000000 as black since it does not contain any red, green or blue in its mix.
5/ Therefore, just increment the last two symbols of the hex code if you want a shade of blue.
6/ The hexadecimal number system is also known as the base-16 number system as there are 16 symbols.
7/ The base-16 number system allows any number from 0-255 to be displayed as 2 symbols.
This is just the basics, there is a lot to learn about colours. Colour theory plays an important role in the design of products. It's definitely worth reading more about!
Thank you for investing your time in this thread 🙌🏼
If you learned something new:
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✨ Visual branding goes beyond just creating a logo or choosing colours.
It's about crafting a narrative that connects with your audience on a deeper level. Let's dive into why storytelling is essential in visual branding. 🧵
1/ 🎨 Storytelling captivates attention: Humans are hardwired to connect with stories. When you weave a compelling narrative into your visual branding, it becomes more than just a design—it becomes a story that resonates with your audience.
2/ 🌟 Creating an emotional connection: Visual branding has the power to evoke emotions. Through carefully crafted visuals, you can elicit joy, excitement, trust, or any other desired emotion in your audience.
🔒 In today's digital landscape, building trust is paramount in effective customer engagement.
In this thread, we'll explore the role of design in fostering trust and creating meaningful experiences. Let's dive in! 🧵
1/ Trust begins with a seamless and intuitive user interface. By providing a clear and consistent design, users feel more confident and comfortable engaging with your brand. A clutter-free interface reduces cognitive load and builds a sense of reliability. #UX#CustomerEngagement
2/ Transparency is key! Incorporating transparent design elements, such as clear privacy policies and easy-to-understand terms of service, reassures users that their data is handled responsibly. Be upfront about how you collect, use, and protect their information. 🔒✨
they're everywhere — from hardware to software products.
let's look at the effect rounded corners have on the human psyche 🧵
1/ rounded objects appear less bright
according to research done at Barrow Neurological Institute — “perceived salience of a corner varies linearly with the angle of the corner” — sharper the corner, brighter it appears.
2/ we're accustomed to rounded corners
from a young age, we're taught that sharp corners are harmful.