✨ Visual branding goes beyond just creating a logo or choosing colours.

It's about crafting a narrative that connects with your audience on a deeper level. Let's dive into why storytelling is essential in visual branding. 🧵 1/ 🎨 Storytelling captivates attention: Humans are hardwired to connect with stories. When you weave a compelling narrative into your visual branding, it becomes more than just a design—it becomes a story that resonates with your audience.

🔒 In today's digital landscape, building trust is paramount in effective customer engagement.

In this thread, we'll explore the role of design in fostering trust and creating meaningful experiences. Let's dive in! 🧵 1/ Trust begins with a seamless and intuitive user interface. By providing a clear and consistent design, users feel more confident and comfortable engaging with your brand. A clutter-free interface reduces cognitive load and builds a sense of reliability. #UX #CustomerEngagement

Different systems are available for defining colours.

The HEX colour system is the most commonly used in digital products.

Will you be able to identify the colour if I give you #E6AACE?

Probably not

Let's look at how these codes work.

A thread 🧵 1/ HEX is nothing but a string for 6 hexadecimal symbols.

This might already make sense to those with a computer science or math background.

If not, don't worry.

Here's an example to help you understand

Lessons from the book "Stillness is the key"

a thread 🧵 1/ Stillness is when you're at peace with yourself. When no noise reaches you and no emotion disturbs you.

why are we obsessed with round corners?

they're everywhere — from hardware to software products.

let's look at the effect rounded corners have on the human psyche 🧵 1/ rounded objects appear less bright

according to research done at Barrow Neurological Institute — “perceived salience of a corner varies linearly with the angle of the corner” — sharper the corner, brighter it appears.