Most beginners make the mistake of just copying headings (sections) from the first few articles in SERP and using them as an outline.
This content will have no unique info and won't stand out.
Make sure to do extra research to add a unique perspective.
4. Implement On-Page SEO
Follow these basic practices:
1. Include the primary keyword in the title 2. Use short URLs (include a keyword) 3. Add keyword-rich H2s & H3s 4. Add 'alt text' to your images 5. Use the primary keyword naturally in content, do not do keyword stuffing.
I promise you that if you get these four basic SEO aspects right, you will have a solid foundation for your new website.
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The most common advice that I see about keyword research is to avoid big fish (high authority competitors) in your niche... and this is a HUGE MISTAKE.
A high authority website will usually rank for millions of keywords.
But did you know that only 10-15% of their keywords rank in the Top 10 in SERPs?
It means the remaining 85-90% of keywords are fair game, and we will be able to discover many low-competition keywords with this huge database.
Disclaimer: These are my views and analysis of the May Core Update based on the first-hand data experience and observations of many websites affected by that update.