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Sep 1 6 tweets 5 min read
Six years ago, when TV viewers were captivated with White Walkers, dragons and the fate of Westeros in #GameOfThrones, Amazon founder Jeff Bezos made it clear he wanted a blockbuster franchise for his streaming service.

Enter: “Lord of the Rings.” lat.ms/3cAHdKY
Amazon’s Culver City studio has spent more than $700 million so far, including the cost of TV rights, according insiders. That makes #TheRingsOfPower the most expensive television show ever.

In taking such a colossal swing, there are inherent risks: lat.ms/3cAHdKY
“This was not for the fainthearted,” Amazon Studios Chief Jennifer Salke told The Times.

“Of course you [have] nervous excitement about being able to deliver on such a major commitment and passion on behalf of the entire company.” lat.ms/3cAHdKY
On top of satisfying legions of #LOTR fans—including Bezos—and appeal to millions of new viewers around the world, #TheRingsOfPower must also deliver awards.

For comparison, “Game of Thrones,” hauled in 59 Primetime Emmy Awards over the years. lat.ms/3cAHdKY
The $700 million re-imagining of Tolkien’s franchise represents Amazon’s latest push to cement its status as one of Hollywood’s premier studios. “Now the whole world knows you can bring Amazon anything and they’ll consider it,” said a former studio exec. lat.ms/3cAHdKY
Read @thewendylee and @MegJamesLAT’s deep dive into the making of the most expensive TV show ever, Amazon’s “The Lord of the Rings: The Rings of Power.” lat.ms/3cAHdKY

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