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Sep 12 • 4 tweets • 3 min read
Next up, @Chobani's Meredith Madden discusses the brand’s transition in identity from a yogurt brand to a modern food company through audience-first marketing strategies—and its adventures in the metaverse. #Brandweek 🏝 adweek.it/Brandweek22 A woman walks across a stag...
Process does not mean boring and uninspired, figure out how to slow down to move fast.

— @Chobani's Meredith Madden #Brandweek 🏝
Know your audience (and your desired audience) and channel your inner Little Mermaid.

— @Chobani's Meredith Madden #Brandweek 🏝
Don't be afraid to test and learn. There is ample opportunity out there and finding the right mix of short- term and long-term brand building doesn't happen overnight.

— @Chobani's Meredith Madden #Brandweek 🏝

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More from @Adweek

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Sep 14
RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @jasonlynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22 Two people sit on a stage ...
Soccer is the biggest sporting event in the world. 5 billion people will watch the World Cup this november.

— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝
It’s growing in the US—it has doubled in the last decade and grown faster than major league baseball and pro football.

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— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝
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Sep 14
🇺🇦 BIG NEWS: Adweek's special Ukraine issue won two awards in the Eddies & Ozzies this year!

Special thanks to the brave Ukrainian editorial team who assembled this issue: Hanna Rudenko, @DashaAndriu and Sofiia Pylypiuk. adweek.it/3S60ao4 A magazine cover reading :O...
This issue, led by our guest editor in chief is packed with insightful essays, interviews and articles about Ukraine’s captivatingly complex past, its bold modern culture and the hopes its people still carry for tomorrow.
All proceeds from the ad revenue in this issue covered the freelance fees of the Ukrainian talents who created it, with the remainder—roughly $75,000—being donated to nonprofits Nova Ukraine and the Ukrainian American Coordinating Council, selected by the issue’s guest editors.
Read 4 tweets
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Sep 14
RECAP |💡 @whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22 Two people stand on a stag...
Creators are not an agency. They’re humans, creatives, bringing their own personalities.

How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.

— @Logitech's Chelsea Simms #Brandweek 🏝
On pay disparity for diverse creators: More than double the number of white creators make over $100K than creators of color.

— @Logitech's Chelsea Simms #Brandweek 🏝
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Sep 14
RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22 Two people sit on a stage ...
Related news: The @Globies announced their return to network TV for the first time in more than 40 years in an exclusive partnership with Hearst Media Production Group (HMPG).

The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝
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— @Globies' Keith Dawkins #Brandweek 🏝
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Sep 14
🧳 @away's Laura Willensky talks with Adweek's @lisalacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22 Two people sit on a stage ...
We like to think of ourselves as a travel brand, not a luggage brand.

@away #Brandweek 🏝
As the brand matures, fun creative continued the relevancy of the conversation.
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl

@away #Brandweek 🏝
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Sep 14
Next, @weatherchannel and @IBMWatson Ads' @randistipes gives a rare look under the umbrella ☔️ of how The Weather Channel has become one of the most trusted, relied upon and even addictive brands in the U.S. #Brandweek 🏝 adweek.it/Brandweek22 A woman stands on a stage ...
Being the most accurate forecaster is not easy—it’s an important distinction. It’s also table stakes for our brand. To step further, we have to go for the Power Play.

— @weatherchannel's @randistipes #Brandweek 🏝
A Power Play for the Weather Channel:

Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
Humanity: Doing the right thing by other human beings.

— @weatherchannel's @randistipes #Brandweek 🏝
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