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Sep 14

@NBCUTelemundo

RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @jasonlynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22

@NBCUTelemundo

Soccer is the biggest sporting event in the world. 5 billion people will watch the World Cup this november.

— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝

@NBCUTelemundo

It’s growing in the US—it has doubled in the last decade and grown faster than major league baseball and pro football.

.

— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝

Read 6 tweets

Adweek

@Adweek

Sep 14

@DashaAndriu

🇺🇦 BIG NEWS: Adweek's special Ukraine issue won two awards in the Eddies & Ozzies this year!

Special thanks to the brave Ukrainian editorial team who assembled this issue: Hanna Rudenko, @DashaAndriu and Sofiia Pylypiuk. adweek.it/3S60ao4

This issue, led by our guest editor in chief is packed with insightful essays, interviews and articles about Ukraine’s captivatingly complex past, its bold modern culture and the hopes its people still carry for tomorrow.

All proceeds from the ad revenue in this issue covered the freelance fees of the Ukrainian talents who created it, with the remainder—roughly $75,000—being donated to nonprofits Nova Ukraine and the Ukrainian American Coordinating Council, selected by the issue’s guest editors.

Read 4 tweets

Adweek

@Adweek

Sep 14

@whalar

RECAP |💡 @whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22

@Logitech

Creators are not an agency. They’re humans, creatives, bringing their own personalities.

How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.

— @Logitech's Chelsea Simms #Brandweek 🏝

@Logitech

On pay disparity for diverse creators: More than double the number of white creators make over $100K than creators of color.

— @Logitech's Chelsea Simms #Brandweek 🏝

Read 11 tweets

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@Adweek

Sep 14

@Globies

RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22

@Globies

Related news: The @Globies announced their return to network TV for the first time in more than 40 years in an exclusive partnership with Hearst Media Production Group (HMPG).

The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝

@Globies

"With a 100-year-old brand, we have multiple generations of an audience to reach. I’m passionate around the idea that we really need to reach the audience where they are."

— @Globies' Keith Dawkins #Brandweek 🏝

Read 8 tweets

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@Adweek

Sep 14

@away

🧳 @away's Laura Willensky talks with Adweek's @lisalacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22

@away

We like to think of ourselves as a travel brand, not a luggage brand.

@away #Brandweek 🏝

@away

As the brand matures, fun creative continued the relevancy of the conversation.
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl

@away #Brandweek 🏝

Read 7 tweets

Adweek

@Adweek

Sep 14

@weatherchannel

Next, @weatherchannel and @IBMWatson Ads' @randistipes gives a rare look under the umbrella ☔️ of how The Weather Channel has become one of the most trusted, relied upon and even addictive brands in the U.S. #Brandweek 🏝 adweek.it/Brandweek22

@weatherchannel

Being the most accurate forecaster is not easy—it’s an important distinction. It’s also table stakes for our brand. To step further, we have to go for the Power Play.

— @weatherchannel's @randistipes #Brandweek 🏝

@weatherchannel

A Power Play for the Weather Channel:

Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
Humanity: Doing the right thing by other human beings.

— @weatherchannel's @randistipes #Brandweek 🏝

Read 9 tweets

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