It's time! 🤩 @Pharrell takes the stage with Adweek's @ShannonL_Miller to discuss his personal and professional accomplishments and how his own brand development process keeps him excited and inspired. #Brandweek 🏝 adweek.it/Brandweek22
I’ve always been ambitious—and not cautiously ambitious.
I’ve experimented in investments just like every other musician. Some are good opportunities, some are very serious lessons. After a while I would only do things that meant something to me, that was a solve for something I was personally going through.
The system will have you think that if you’re not primarily a graphemic learner, then you have a learning disability or you’re lesser than. But a lot of times Fortune 500 CEOs are dyslexic or have other [differences], but are hypervigilant multitaskers.
— @Pharrell#Brandweek 🏝
Let’s create curriculum for the way a person’s brain works, and I guarantee you will not have children slipping through the cracks of this traditional education system.
Black Americans are 13% of the population, north of 30 million. You wonder why we have so much influence in art and entertainment but there’s not the same kind of weight and wealth and ownership, and that’s because we don’t own enough in this country.
“Authenticity is what I walk in with, and authenticity is what I expect from every brand or corporation that I work with, and if they don’t have that I expect them to be working toward that."
“We should be using brands to tow in change at a social level and even with business practices. If you’re not doing that, then you’re part of the problem.”
Read Adweek's cover story celebrating Pharrell's massive impact in the music industry, and learn how he has extended his fame to a philanthropic and entrepreneurial empire: adweek.it/3qvEeHi
🚨 @Pharrell also announced the launch of a new creative advocacy agency called Mighty Dream, collaborating with @EdelmanPR for the effort. adweek.it/3Buvc2n
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RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @jasonlynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22
Soccer is the biggest sporting event in the world. 5 billion people will watch the World Cup this november.
🇺🇦 BIG NEWS: Adweek's special Ukraine issue won two awards in the Eddies & Ozzies this year!
Special thanks to the brave Ukrainian editorial team who assembled this issue: Hanna Rudenko, @DashaAndriu and Sofiia Pylypiuk. adweek.it/3S60ao4
This issue, led by our guest editor in chief is packed with insightful essays, interviews and articles about Ukraine’s captivatingly complex past, its bold modern culture and the hopes its people still carry for tomorrow.
All proceeds from the ad revenue in this issue covered the freelance fees of the Ukrainian talents who created it, with the remainder—roughly $75,000—being donated to nonprofits Nova Ukraine and the Ukrainian American Coordinating Council, selected by the issue’s guest editors.
RECAP |💡 @whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22
Creators are not an agency. They’re humans, creatives, bringing their own personalities.
How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.
RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22
Related news: The @Globies announced their return to network TV for the first time in more than 40 years in an exclusive partnership with Hearst Media Production Group (HMPG).
The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝
"With a 100-year-old brand, we have multiple generations of an audience to reach. I’m passionate around the idea that we really need to reach the audience where they are."
🧳 @away's Laura Willensky talks with Adweek's @lisalacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22
We like to think of ourselves as a travel brand, not a luggage brand.
As the brand matures, fun creative continued the relevancy of the conversation.
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl
Being the most accurate forecaster is not easy—it’s an important distinction. It’s also table stakes for our brand. To step further, we have to go for the Power Play.
Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
Humanity: Doing the right thing by other human beings.