🏝 #Brandweek continues today! Day 2 is dedicated to The Agile Thinkers: Marketers who meet audiences in the moment through relentless curiosity and vigilance in identifying new trends and creative opportunities.
It's not too late—register now to experience this week virtually.
RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @jasonlynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22
Soccer is the biggest sporting event in the world. 5 billion people will watch the World Cup this november.
🇺🇦 BIG NEWS: Adweek's special Ukraine issue won two awards in the Eddies & Ozzies this year!
Special thanks to the brave Ukrainian editorial team who assembled this issue: Hanna Rudenko, @DashaAndriu and Sofiia Pylypiuk. adweek.it/3S60ao4
This issue, led by our guest editor in chief is packed with insightful essays, interviews and articles about Ukraine’s captivatingly complex past, its bold modern culture and the hopes its people still carry for tomorrow.
All proceeds from the ad revenue in this issue covered the freelance fees of the Ukrainian talents who created it, with the remainder—roughly $75,000—being donated to nonprofits Nova Ukraine and the Ukrainian American Coordinating Council, selected by the issue’s guest editors.
RECAP |💡 @whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22
Creators are not an agency. They’re humans, creatives, bringing their own personalities.
How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.
RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22
Related news: The @Globies announced their return to network TV for the first time in more than 40 years in an exclusive partnership with Hearst Media Production Group (HMPG).
The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝
"With a 100-year-old brand, we have multiple generations of an audience to reach. I’m passionate around the idea that we really need to reach the audience where they are."
🧳 @away's Laura Willensky talks with Adweek's @lisalacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22
We like to think of ourselves as a travel brand, not a luggage brand.
As the brand matures, fun creative continued the relevancy of the conversation.
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl
Being the most accurate forecaster is not easy—it’s an important distinction. It’s also table stakes for our brand. To step further, we have to go for the Power Play.
Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
Humanity: Doing the right thing by other human beings.