With economic turmoil, marketing budgets are at risk as brands are forced to economize. @AnalyticGlobal's Nancy Smith will share ROI Genome intelligence to support brands with insights and strategies not only to survive, but thrive.
#Brandweek 🏝 adweek.it/Brandweek22
#Brandweek 🏝 adweek.it/Brandweek22
Brand messaging outperforms performance messaging 80% of the time.
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
Video formats tend to be higher performing than other media when considering long-term impacts. But layering for synergies across media is critical for improving the return per dollar spent.
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
Brands that increased media investment during the last recession saw increased ROI. Furthermore, a brand could lose almost 15% of its business if a similar sized competitor doubles its marketing investment.
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
Tips:
• Numbers paint a beautiful picture: Leverage scenario planning and data-driven decision making.
• See the full picture with holistic measurement,
• Adapt, don’t react: Continue to invest in marketing for long-term success.
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
• Numbers paint a beautiful picture: Leverage scenario planning and data-driven decision making.
• See the full picture with holistic measurement,
• Adapt, don’t react: Continue to invest in marketing for long-term success.
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
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