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Sep 13 • 5 tweets • 5 min read
✍️ MASTERCLASS | Curating Responsible Customer Experiences

Learn from…

@SASsoftware's @RealRegT
@DrinkHealthAde's Charlotte Mostaed
@orlandomagic's @jayriola

#Brandweek 🏝 adweek.it/Brandweek22
On leadership: Responsible innovation translates to a duty to care. What do you care about?

— @SASsoftware's @RealRegT #Brandweek 🏝
On accountability and transparency: Can we open up the box and allow people to see the criteria that was used to make decisions?
— @SASsoftware's @RealRegT #Brandweek 🏝
The keys to building great responsible customer experience: Leadership (an ethos around winning, building teams, and making choices that promote diversity, equity, inclusion and belongingness), authenticity, optimism and grit.

— @DrinkHealthAde's Charlotte Mostaed #Brandweek 🏝
On having a digitized and personalized customer experience: Instead of losing money on season ticket games you don’t go to, you can create a better product for loyal fans to customize their experience and give them more flexibility.

— @orlandomagic's @jayriola #Brandweek 🏝

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RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @jasonlynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22 Two people sit on a stage ...
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🇺🇦 BIG NEWS: Adweek's special Ukraine issue won two awards in the Eddies & Ozzies this year!

Special thanks to the brave Ukrainian editorial team who assembled this issue: Hanna Rudenko, @DashaAndriu and Sofiia Pylypiuk. adweek.it/3S60ao4 A magazine cover reading :O...
This issue, led by our guest editor in chief is packed with insightful essays, interviews and articles about Ukraine’s captivatingly complex past, its bold modern culture and the hopes its people still carry for tomorrow.
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Sep 14
RECAP |💡 @whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22 Two people stand on a stag...
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How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.

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On pay disparity for diverse creators: More than double the number of white creators make over $100K than creators of color.

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RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22 Two people sit on a stage ...
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Sep 14
🧳 @away's Laura Willensky talks with Adweek's @lisalacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22 Two people sit on a stage ...
We like to think of ourselves as a travel brand, not a luggage brand.

@away #Brandweek 🏝
As the brand matures, fun creative continued the relevancy of the conversation.
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl

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Sep 14
Next, @weatherchannel and @IBMWatson Ads' @randistipes gives a rare look under the umbrella ☔️ of how The Weather Channel has become one of the most trusted, relied upon and even addictive brands in the U.S. #Brandweek 🏝 adweek.it/Brandweek22 A woman stands on a stage ...
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— @weatherchannel's @randistipes #Brandweek 🏝
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Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
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— @weatherchannel's @randistipes #Brandweek 🏝
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