Adweek Profile picture
Sep 13 5 tweets 5 min read
✍️ MASTERCLASS | Curating Responsible Customer Experiences

Learn from…

@SASsoftware's @RealRegT
@DrinkHealthAde's Charlotte Mostaed
@orlandomagic's @jayriola

#Brandweek 🏝 adweek.it/Brandweek22
On leadership: Responsible innovation translates to a duty to care. What do you care about?

— @SASsoftware's @RealRegT #Brandweek 🏝
On accountability and transparency: Can we open up the box and allow people to see the criteria that was used to make decisions?
@SASsoftware's @RealRegT #Brandweek 🏝
The keys to building great responsible customer experience: Leadership (an ethos around winning, building teams, and making choices that promote diversity, equity, inclusion and belongingness), authenticity, optimism and grit.

@DrinkHealthAde's Charlotte Mostaed #Brandweek 🏝
On having a digitized and personalized customer experience: Instead of losing money on season ticket games you don’t go to, you can create a better product for loyal fans to customize their experience and give them more flexibility.

@orlandomagic's @jayriola #Brandweek 🏝

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Adweek

Adweek Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Adweek

Sep 14
RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @jasonlynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22  Two people sit on a stage ...
Soccer is the biggest sporting event in the world. 5 billion people will watch the World Cup this november.

@NBCUTelemundo 's Mónica Gil #Brandweek 🏝
It’s growing in the US—it has doubled in the last decade and grown faster than major league baseball and pro football.

.

@NBCUTelemundo 's Mónica Gil #Brandweek 🏝
Read 6 tweets
Sep 14
🇺🇦 BIG NEWS: Adweek's special Ukraine issue won two awards in the Eddies & Ozzies this year!

Special thanks to the brave Ukrainian editorial team who assembled this issue: Hanna Rudenko, @DashaAndriu and Sofiia Pylypiuk. adweek.it/3S60ao4 A magazine cover reading :O...
This issue, led by our guest editor in chief is packed with insightful essays, interviews and articles about Ukraine’s captivatingly complex past, its bold modern culture and the hopes its people still carry for tomorrow.
All proceeds from the ad revenue in this issue covered the freelance fees of the Ukrainian talents who created it, with the remainder—roughly $75,000—being donated to nonprofits Nova Ukraine and the Ukrainian American Coordinating Council, selected by the issue’s guest editors.
Read 4 tweets
Sep 14
RECAP |💡 @whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22  Two people stand on a stag...
Creators are not an agency. They’re humans, creatives, bringing their own personalities.

How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.

— @Logitech's Chelsea Simms #Brandweek 🏝
On pay disparity for diverse creators: More than double the number of white creators make over $100K than creators of color.

@Logitech's Chelsea Simms #Brandweek 🏝
Read 11 tweets
Sep 14
RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22  Two people sit on a stage ...
Related news: The @Globies announced their return to network TV for the first time in more than 40 years in an exclusive partnership with Hearst Media Production Group (HMPG).

The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝
"With a 100-year-old brand, we have multiple generations of an audience to reach. I’m passionate around the idea that we really need to reach the audience where they are."

@Globies' Keith Dawkins #Brandweek 🏝
Read 8 tweets
Sep 14
🧳 @away's Laura Willensky talks with Adweek's @lisalacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22  Two people sit on a stage ...
We like to think of ourselves as a travel brand, not a luggage brand.

@away #Brandweek 🏝
As the brand matures, fun creative continued the relevancy of the conversation.
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl

@away #Brandweek 🏝
Read 7 tweets
Sep 14
Next, @weatherchannel and @IBMWatson Ads' @randistipes gives a rare look under the umbrella ☔️ of how The Weather Channel has become one of the most trusted, relied upon and even addictive brands in the U.S. #Brandweek 🏝 adweek.it/Brandweek22  A woman stands on a stage ...
Being the most accurate forecaster is not easy—it’s an important distinction. It’s also table stakes for our brand. To step further, we have to go for the Power Play.

@weatherchannel's @randistipes #Brandweek 🏝
A Power Play for the Weather Channel:

Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
Humanity: Doing the right thing by other human beings.

@weatherchannel's @randistipes #Brandweek 🏝
Read 9 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(