✍️ MASTERCLASS | Shaping a Multicultural Marketing Strategy
Learn from…
@Univision's Leslie Koch
@JNJNews' Manoj K. Raghunandanan
@MolsonCoors' Sofia Colucci
#Brandweek 🏝 adweek.it/Brandweek22
Learn from…
@Univision's Leslie Koch
@JNJNews' Manoj K. Raghunandanan
@MolsonCoors' Sofia Colucci
#Brandweek 🏝 adweek.it/Brandweek22
• Black buying power has risen to an estimated $1.54 trillion in 2022
• By 2020, Hispanic consumers buying power had risen to $1.9 trillion, an increase of 87% since 2010.
• 66% of Americans buy brands that reflect their personal values.
— @JNJNews' Manoj K. Raghunandanan
• By 2020, Hispanic consumers buying power had risen to $1.9 trillion, an increase of 87% since 2010.
• 66% of Americans buy brands that reflect their personal values.
— @JNJNews' Manoj K. Raghunandanan
• 100% of Gen Z US population growth is driven by Hispanics.
• “Crossover success doesn’t mean having to give up your language.”
• 82% of US Hispanics speak Spanish
• On average, Hispanics spend 27% more time on social media v non-Hispanics.
— @Univision's Leslie Koch
• “Crossover success doesn’t mean having to give up your language.”
• 82% of US Hispanics speak Spanish
• On average, Hispanics spend 27% more time on social media v non-Hispanics.
— @Univision's Leslie Koch
Sofia Colucci:
1: Adopt a multicultural mindset from the start
2: Build diversity as a foundation to drive results.
3: Take meaningful action in an ownable way.
— @MolsonCoors' Sofia Colucci #Brandweek 🏝
1: Adopt a multicultural mindset from the start
2: Build diversity as a foundation to drive results.
3: Take meaningful action in an ownable way.
— @MolsonCoors' Sofia Colucci #Brandweek 🏝
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