Thread by @Adweek

Next, @TheTradeDesk's Marion Hargett and @Ally's @goKHow discuss how Ally used CTV to expand its customer base, and how you can do the same and much more.

#Brandweek 🏝 adweek.it/Brandweek22

For every dollar we spend on men’s sports we pledged to spend an equal amount on women’s sports.

@Ally's @goKHow #Brandweek 🏝

More TV viewers today are using streaming services than watching cable (87 million versus 68.5 million).

@Ally's @goKHow #Brandweek 🏝

Marketers across all verticals should be integrating Connected TV into their advertising strategy in order to engage audiences where they are.

@Ally's @goKHow #Brandweek 🏝

Now is the best time to learn how to take advantage of the benefits of Connected TV.
@Ally's @goKHow #Brandweek 🏝