Thread by @Adweek

Next up, @SASsoftware's @JennChase talks about the company's role in the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. #Brandweek 🏝 adweek.it/Brandweek22

Doing good (with data) is good for…

Literacy
Employees
The world

— @SASsoftware's @JennChase #Brandweek 🏝

Principles of SAS’ “Data for Good” goals:
Listen: Listen with empathy and all the tools at your disposal.
Team: Team with customers and partners who have a shared vision.
Grow with purpose: You can grow AND do good at the same time.

— @SASsoftware's @JennChase #Brandweek 🏝

Promoting data literacy is critical: Only 48% of students feel that their education has given them the skills to use data effectively.

— @SASsoftware's @JennChase #Brandweek 🏝

SAS’ Batting Lab helped kids improve their swing and their data literacy by collecting data on elite players' swings and teaching the kids about it. “It also allowed us to tell the story of the power of data and data literacy.”
— @SASsoftware's @JennChase #Brandweek 🏝

SAS partnered with the @WWF to help them reach audiences with education about their work. The WWF thought it would lose supporters and funding that year, but instead they overperformed their projections across every channel.

— @SASsoftware's @JennChase #Brandweek 🏝