Thread by @Adweek

RECAP |💡 @Whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22

Creators are not an agency. They’re humans, creatives, bringing their own personalities.

How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.

— @Logitech's Chelsea Simms #Brandweek 🏝

On pay disparity for diverse creators: More than double the number of white creators make over $100K than creators of color.

— @Logitech's Chelsea Simms #Brandweek 🏝

Creator partnerships are all based on trust and it’s important to ensure that they get paid fairly.

— @Whalar's @JamieCentral #Brandweek 🏝

Creators are not actors, they’re not rote. They have creativity, they have craft.

— @Whalar's @JamieCentral #Brandweek 🏝

Influencers vs. Creators:

Influencers are almost like a gun for hire. They’re happy to promote a product and tell their followers about it—and then it’s done.

— @Whalar's @JamieCentral #Brandweek 🏝

Influencers vs. Creators:

A creator is someone with craft. They are storytellers and entrepreneurs. There are all kinds of creators: musicians, artists, excel spreadsheet gurus, travel experts, knowledge entrepreneurs.

— @Whalar's @JamieCentral #Brandweek 🏝

Giving diverse creators a seat at the table is good for business. It will help you reach audiences you’ve never reached before.

— @Logitech's Chelsea Simms #Brandweek 🏝

The creator community and the creator economy and choosing creativity as a career is open to anybody. You can be anybody.

— @Logitech's Chelsea Simms #Brandweek 🏝

50 million people consider themselves creators. 2 million make it their full time career, and they make an average salary of $65,000 a year. This is a career that wasn’t even possible before.

— @Whalar's @JamieCentral #Brandweek 🏝

Source creators that already have a voice that aligns with you. Figure out your 'why' and let that guide the creators you approach to work with.

— @Logitech's Chelsea Simms #Brandweek 🏝