Amelia Frappolli Profile picture
Sep 16, 2022 10 tweets 5 min read Read on X
Would you have guessed that this Coca Cola ad is 112 years-old?

Let's (digitally) crack open McClure's Magazine from May of 1910 and talk about it.

(thread!) a coca cola ad with arrows ...
I was flipping through this magazine on @internetarchive and noticed that not only the Coca Cola ad, but lots of other ads feel more recent than 1910.

But lots of them feel like modern by style and VERY old by their contents: ad for "night letters ...
Ignoring the prices on this one, I would have guessed 1970s from the styling on the hand and the SPENCERIAN font, but no!

60 years before! ad for pens: Pens that Stan...
Even on the ads that fit 1910 a little better (at least in my mind) it's a little eerie how many brands are still relevant today.

(There was also a Campbell's soup ad that I excluded for racist imagery reasons) ad for nabisco sugar wafersan ad for grape-nutsan ad for lea & perrins saucean ad for a kodak camera
Two more recognizable brands: ad for welch's grape juice ...ad for sherwin-williams paint
What was advertised in 1910 that's not relevant today?

SO MUCH MEN'S SUMMER UNDERWEAR AD FOR KEEPKOOL UNDERWEARAD FOR BVD UNDERWEARAD FOR POROSKNIT UNDERWEAR
Take a look in the back of the magazine to see ads for:

cars, guns, vacations, sanatoriums, typewriters, bicycles, malted milk, sock garters, rat bis-kits, candy, silk cravats, bathtubs, shredded wheat, talc powder, caskets, shoes and toilet paper

archive.org/details/McClur… ads for wilbur's chocolate ...
As with any written material that's 112 years-old. Some of it is fun to look at (see, this pipe ad).

Some of it is so offensive that I will not share it here. Browser beware! Image
A couple of bonus ads from the February 1910 edition:

(I swear some mattress ad on tv used basically that same graphic when I was a kid) an ad for ever-ready safety...an ad for mattresses showin...
Thanks for reading!

💫🧼 an ad for pears' soap, show...

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More from @AmeliaFrappolli

Sep 20, 2022
Perhaps... not everything should be served in a savoury jelly.

A short (and unfortunate) thread!

(Practical Gastronomy, Charles Herman Senn, 1894) Page of a book on cold entrees, with the following text: &qu
Your options are:

Chicken salad
Meat with mayo
Meat in savoury jelly
Meat in savoury jelly with mayo

(Practical Gastronomy, Charles Herman Senn, 1894) Legs  of  chicken,  masked  with  cold  sauce,  dressed in
Please... no more

(Practical Gastronomy, Charles Herman Senn, 1894) List of various cuts of meat, most recommended to be served
Read 5 tweets
Sep 19, 2022
Can't sleep... guess I'll browse through "The Book of Bread" from 1903

(Owen Simmons, London) Colorized photo of a bread roll captioned "prize Irish Photo of a slice of bread, captioned "section of champi
(The Book of Bread, Owen Simmons, London, 1903) Image of "bashed cottage" bread with a hole in theDrawing of a prize loaf Drawing of a square tin loaf of breadDrawing of "a good coburg" bread
(The Book of Bread, Owen Simmons, London, 1903) Drawing of various loaves of bread labeled "a collectio
Read 4 tweets
Sep 18, 2022
I had a really good time at @SPXcomics yesterday and everyone was super nice!

Very excited for everything I picked up! art prints, comic books and...
Rhubarb's Cold Open and fruit zine by @rbivsart
Froggy prints by @cleanfloss
Uneaten by Sharks by @mashazart
Mothball & Snowman by kevinb_reilly (on insta)
Frog rodeo and mushroom sticker by @MadyGComics
Thieves is by @heyluchie who was so so nice and drew this amazing little Ella in the front!

Also excited to read it several weeks early!! a black pen drawing of a wo...
Read 4 tweets
Sep 9, 2022
Here's the February 6, 1952, (and most recent!) precedent for the House adjourning "as a further mark of respect" to a recently deceased British sovereign (George VI). THE LATE KING GEORGE VI Mr. PRIEST. Mr. Speaker, I rise for Mr. Speaker, I offer a resolution. The Clerk read the resolu
The House was only in for 56 minutes that day.
And here's the one from January 21, 1936, the day after King George V died.

(The House was in session for 14 minutes that day.) DEATH OF KING GEORGE V OF ENGLAND Mr. McREYNOLDS. Mr. Speake
Read 6 tweets
Sep 8, 2022
This introduction to the "Eggs" section of the 1905 cookbook, "What to Have for Breakfast" is indescribably wonderful. Strictly fresh eggs come from the country sometimes with the
I'm here to provide only 117 year-old breakfast recipes and parodies until a vaudville hook appears and pulls me off the stage.  BLAZING OMELET Make a plain omelet. Pour over it rum, kirsc
The recipe for "Bath Buns" comes with a little poem.

("What to Have for Breakfast," 1905) Bath Bunny, Currant Bunny, sang a comic song, Bath Bunny, Cu
Read 6 tweets
Sep 7, 2022
Thread!

(1/300) HOW TO COOK EGGS AND OMELETS IN 300 DIFFERENT WAYS
That was a joke, but I might post a few recipes here...

("How to cook eggs and omelets in 300 different ways," 1900) Recipe for Poached Eggs in Savoury Jelly
"besprinkle" is my new favorite verb

("How to cook eggs and omelets in 300 different ways," 1900) recipe for shirred eggs
Read 7 tweets

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