Justin Michael Profile picture
Sep 19 4 tweets 1 min read
polarity shifting #thejmm #salestips
Polarity Shifting
The entire space of cold call templates has focused on “The reason for my call” — jab-jab-hook.

It’s solely focused on the caller and not the prospect.
It causes friction.

Your entire goal should be to keep the prospect talking. When applying RRM — during Routing and Ruin stages, you will feel the polarity shift.

You are no longer pushing on a rope.
The prospect is now pushing you to sell them.
That’s when you know you will book a meeting.

When you get a feel for where the focus for the conversation is and how to manipulate it, you will be in charge of every call.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Justin Michael

Justin Michael Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @jmmethod

Sep 19
full syllabus for Tech-Powered Sales techpoweredsalesbook.com my bestselling book on #revops #thejmm
* Predictable Revenue by Aaron Ross
* Predictable Prospecting by Marylou Tyler
* Fanatical Prospecting by Jeb Blount
* COMBO Prospecting by Tony J. Hughes 
* How to Get a Meeting with Anyone by Stu Heinecke 
* New Sales. Simplified. by Mike Weinberg
Cold Calling:
* Smart Calling by Art Sobczak

* Addicted to the Process by Scott Leese 

* Never Split the Difference by Chris Voss
Read 10 tweets
Sep 18
testimonials for my coaching
💣 Justin's approach to prospecting has revolutionized my pipeline (14 cold outbound meetings) using the JMM (Justin Michael Method™) in less than two weeks. – Luke Ruffing
💣 Only a couple of weeks into working together, I was landing meetings with senior execs in top priority accounts. – Stephen Donohoe
Read 17 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!