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Rasmus Kleis Nielsen (is offline) Profile picture
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Sep 29 • 7 tweets • 5 min read
Trust in news: the good, the bad, and the ugly - spoke about @risj_oxford Trust in News Project at #WNMC22

The GOOD news, from publishers' POV, is the "trust gap" between news in general and news on various platforms - news media stand out from just "stuff on the internet" 1/7
BAD news, in already difficult context facing political attacks, competition from platforms, & much more, is that negative perceptions are very widespread. Half or more of survey respondents say they think journalists try to manipulate the public to serve powerful politicians 2/7
UGLY news is that, when we talk to journalists trying to address low trust and overcome negative perceptions, the things they focus on (e.g. transparency, audience engagement) are very different from what audiences focus on (relevance, familiarity, reputation for integrity) 3/7
News publishers who want to build trust and overcome negative perceptions face some strategic and tactical choices, including WHO they focus on (deeping existing audiences' trust, broadening trust) and WHY (is trust end in itself, or a means to other ends, e.g. subscriptions) 4/7
Most publishers we interview want trust, but when asked what they do to build it, many mostly mention things they are already doing anyway - e.g. invest in original reporting, seperate news/opinion etc. Many aren't doing much specifically to build trust, so I ended w/some Qs 5/7
This is how I frame CHALLENGE (low trust, distrust, even hostility), OPPORTUNITY (many want to feel able to trust at least some news meda), and CHOICE (not clear business as usual gives them that) facing publishers who want to actively do something specifically to build trust 6/7
Trust in news project is led by @BenjaminToff, @amyross87 @camilambpp @sayanbpolitics and our former colleague @KhariBiskut, working w/@richrdfletcher and myself, supported by Facebook Journalism Project.

More about project and our published work here reutersinstitute.politics.ox.ac.uk/trust-news-pro… 7/7

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More from @rasmus_kleis

Rasmus Kleis Nielsen (is offline) Profile picture
Jun 15
2022 Digital News Report out now. A huge effort by an amazing team that I'm proud to be part of.

We cover 46 markets on six continents, accounting for more than half of the world's population.

Full report reutersinstitute.politics.ox.ac.uk/digital-news-r…
Follow #DNR22

And a few highlights in thread 1/9
A growing number of news media willing to embrace digital and able to offer distinct journalism in an incredibly competitive marketplace do well by doing good. But many struggle in an unforgiving winner-takes-most online environment, for example when it comes to subscriptions 2/9
While many commercially successful news media primarily serve audiences that are, crudely put, like me (affluent, highly educated, privileged etc) our findings document connection btw journalism and much of the public is fraying. Interest (and trust) is down,news avoidance up 3/9
Read 13 tweets
Rasmus Kleis Nielsen (is offline) Profile picture
Apr 19
"The Power of Platforms: Shaping Media and Society"

My new OUP book with @sarahsoutlook

Our core argument is that the power of platforms is deeply relational and based on ability to attract end users and partners like publishers

Book here: global.oup.com/academic/produ…
More in🧵 1/9
Platforms do not control the means of production, but the means of connection, and they are powerless without partners

To understand their power we need to understand both reservations partners have and why they often embrace platforms nonetheless, continue to work with them 2/9
Platform power is an enabling, transformative, and productive form of power—and power nonetheless, tied to institutional and strategic interests of platform companies, often exercised in highly asymmetric ways

It goes beyond hard and soft power. We identify five main aspects 3/9
Read 9 tweets
Rasmus Kleis Nielsen (is offline) Profile picture
Feb 8
Question of what scale+scope of public service media is right, given risk of crowding out, popped up again. For citizens to decide, but research might be useful

@annikasehl et al find "little to no support for the crowding out argument" in 28 markets journals.sagepub.com/doi/10.1177/02… 1/4
For news specifically, @richrdfletcher and I found "no significant negative association between using public service news and paying for online news or expressing a willingness to pay for online news" using survey data from six countries tandfonline.com/doi/full/10.10… 2/4
When reviewing literature in 2016, we concluded it provided "little evidence for a negative market impact of public service media upon domestic private sector media. But the limited number of studies [means] there is no clear evidence-based consensus" reutersinstitute.politics.ox.ac.uk/sites/default/… 3/4
Read 4 tweets
Rasmus Kleis Nielsen (is offline) Profile picture
Oct 8, 2021
Will try to read a recently published piece of media/communications research every week and tweet about it on this thread. 2021/2022 principles same as last year (see thread below) - picked this up from @priyalalista and like her hope to broaden my horizons and promote good work.
"First, the source of the misleading information was linked to the ruling dispensation ... Second, the target [was] a critic of the government ... Third, the information was legitimised by mainstream media" @NeelanjanSircar writes in penetrating case study theindiaforum.in/article/disinf…
@NeelanjanSircar Sharing of content people later realize is exaggerated or made up is "fairly common" behavior on both FB & WA @patyrossini et al finds but "results suggest that those who share false information online are likely to be corrected by others in their network" journals.sagepub.com/doi/10.1177/14…
Read 15 tweets
Rasmus Kleis Nielsen (is offline) Profile picture
Oct 6, 2021
"Mainstream media spreads fake news". Provocative blog post, but important to recognize it summarizes a lot of empirical research by different teams using different methods and often identifying news media as key part of information disorder problems iffy.news/2021/mainstrea… 1/9
Nothing in that research absolves platforms+politicians from their share of responsibility

Still, lots of studies E.g. @_JenAllen "origins of public misinformedness and polarization are more likely to lie in the content of ordinary news [than] fakery" advances.sciencemag.org/content/6/14/e… 2/9
And @YarivTsfati et al "most people hear about fake news stories not from fake news websites but through their coverage in mainstream news outlets" tandfonline.com/doi/full/10.10… 3/9
Read 9 tweets
Rasmus Kleis Nielsen (is offline) Profile picture
Oct 5, 2021
Fighting misinformation in evidence-based ways requires paying attention to both what might be effective, and what the public sees as credible. My talk at @STGEUI et al Fighting Misinformation Online Summit 2021 today here , a few slides in thread 1/4
First, across 20 EU countries covered in our 2021 @risj_oxford Digital News Report, 53% (!) of internet users say they are concerned about what is real and fake when it comes to news on the internet, so very widespread concern. 2/4
Second, given both qualitative and quantitative evidence suggests citizens understand info disorder is complex, and see platforms (esp FB), politicians, and (to a lesser extent) publishers part of the problem, not surprising that when asked-in 2018-they also expect all to act 3/4
Read 4 tweets

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