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The Better India

@thebetterindia

Oct 1

(1/4)
In October 1952, freedom fighter Potti Sriramulu went on a fast, demanding the immediate constitution of an Andhra State. Undeterred by the non-attention of national leaders, he fasted & fasted, finally passing away on the night of 15/16 December after 58 days without food.

(2/4)
His martyrdom provoked widespread public anger, with hartals and dharnas held across the Telugu community.

Unnerved by the scale of the protests, and the intensity of the anger, PM Nehru and CM Rajaji capitulated.

(3/4)
An Andhra State was formed in 1953, provoking Kannada, Marathi, and Malayalam speakers to demand separate states of their own.

A States Reorganisation Commission was formed, which recommended the constitution of linguistic states.

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The Better India

@thebetterindia

Sep 30

@ekalakhani

(1/4)
Loved the spectacular costumes of #PonniyinSelvan1? Costume designer Eka Lakhani is the brain behind it.
@ekalakhani

“Everyone has their own imagination of the characters,” says Eka, adding that the design team made sketches of each character.

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As a reference, they used the old drawings by artist Maniam for the weekly magazine Kalki.

(3/4)
Eka points out that while these drawings portray the royal characters during their public appearances, they had to imagine how #Kundavai, #Nandini or #Vanathy would look in their private chambers.

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The Better India

@thebetterindia

Sep 30

(1/10)
As the monsoon takes its leave and winter days approach across the Northern and Southern Plains, the weather turns favourable for sightseeing and outdoor activities.

(2/10)

(3/10)

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The Better India

@thebetterindia

Sep 30

@MolbioDx

(1/4)
Molbio Diagnostics was started by Sriram Natarajan, a diagnostics expert who has over 34 years of experience in developing, manufacturing, and marketing diagnostics devices.
@MolbioDx

(2/4)
The Goa-based company is known for its molecular diagnostic platform Truenat, which changed the game for COVID-19 RT-PCR testing.

(3/4)
In a statement, Molbio Diagnostics said that the fresh funds from Temasek (Singapore-based private equity firm) along with those from existing investors such as Motilal Oswal Alternates will help the company accelerate the development of new technologies.

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The Better India

@thebetterindia

Sep 30

(1/7)
It's said that behind every brand is a story of how it came to be, what it set out to do and how it changed the market.

(2/7)
And to reflect this tale is a significant, albeit small, design, which is the brand logo.

(3/7)
From the famous Wagh Bakri Chai to the iconic Nirma jingle, here are the stories behind the marketing and brand logos of five such iconic Indian brands.

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The Better India

@thebetterindia

Sep 30

@manav_rachna

(1/9) In 2017, India faced the biggest shortage of blood in the world, which was close to almost 41 million units, as per a study published in The Lancet in October 2019. @manav_rachna

(2/9) The WHO recommends that blood ought to be donated by between one and three per cent of a country’s population to meet its demand. Yet many countries, including India, are far off from meeting even the one per cent mark.

(3/9) Making a mark here is the Manav Rachna Educational Institutions which collects thousands of blood units annually.

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