When you use UTM parameters in your #LinkedInAds, you can track web form submissions all the way down to the specific ad (for those with high click volume).
Here are the four UTM parameters that we like to use for our own ads [THREAD]:
#linkedinadvertising #b2bmarketing
Here are the four UTM parameters that we like to use for our own ads [THREAD]:
#linkedinadvertising #b2bmarketing
1/ Source
If I'm using LinkedIn Ads to drive web traffic, my source will likely be "linkedin".
If I'm using LinkedIn Ads to drive web traffic, my source will likely be "linkedin".
2/ Medium
For medium, I like to specify the ad format that I'm using. So if I'm sending traffic to my site with Sponsored Content Ads, I might use "sc" as my medium.
For medium, I like to specify the ad format that I'm using. So if I'm sending traffic to my site with Sponsored Content Ads, I might use "sc" as my medium.
3/ Campaign
The campaign parameter is great for including information about either the actual campaign I'm sending traffic from or a description of the audience. That way, I can go into Google Analytics and see all of my reporting by specific audience segment.
The campaign parameter is great for including information about either the actual campaign I'm sending traffic from or a description of the audience. That way, I can go into Google Analytics and see all of my reporting by specific audience segment.
4/ Content
Lastly, I use the content parameter to create a unique identifier for every ad I launch. What's cool about this is it allows me to see the exact image and ad copy that drove website activity.
This includes the date ads were launched and the number of ad in a set.
Lastly, I use the content parameter to create a unique identifier for every ad I launch. What's cool about this is it allows me to see the exact image and ad copy that drove website activity.
This includes the date ads were launched and the number of ad in a set.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
