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AJ Wilcox Profile picture
AJ Wilcox
@wilcoxaj
Host of LinkedIn Ads Show, Founder @B2Linked. Speaker #SMMW #Inbound #HeroConf. 5X Father. Follower of Jesus Christ. Newlywed. Top 25 PPC Expert.
Oct 6, 2022 • 6 tweets • 2 min read
Any time I see a #LinkedInAds campaign named something like "2022 Webinar" or "Branding eBook", I die a little inside.

Naming campaigns after the asset being promoted can cost a lot of missed opportunities, like [THREAD]:

#linkedinadvertising #b2bmarketing 1/ Key learnings about your audience.

Campaign performance can be attributed to an audience quickly and easily when it's named after your audience targeting, rather than the asset.

Micro-segmenting your audience into multiple campaigns can help you gain even deeper insights.
Oct 5, 2022 • 5 tweets • 2 min read
When you use UTM parameters in your #LinkedInAds, you can track web form submissions all the way down to the specific ad (for those with high click volume).

Here are the four UTM parameters that we like to use for our own ads [THREAD]:

#linkedinadvertising #b2bmarketing 1/ Source

If I'm using LinkedIn Ads to drive web traffic, my source will likely be "linkedin".