Any time I see a #LinkedInAds campaign named something like "2022 Webinar" or "Branding eBook", I die a little inside.
Naming campaigns after the asset being promoted can cost a lot of missed opportunities, like [THREAD]:
#linkedinadvertising #b2bmarketing
Naming campaigns after the asset being promoted can cost a lot of missed opportunities, like [THREAD]:
#linkedinadvertising #b2bmarketing
1/ Key learnings about your audience.
Campaign performance can be attributed to an audience quickly and easily when it's named after your audience targeting, rather than the asset.
Micro-segmenting your audience into multiple campaigns can help you gain even deeper insights.
Campaign performance can be attributed to an audience quickly and easily when it's named after your audience targeting, rather than the asset.
Micro-segmenting your audience into multiple campaigns can help you gain even deeper insights.
2/ Paying too much for your clicks, especially at the start of a campaign.
Your relevancy score rides on the strength of historical campaign performance. So if you're creating a new campaign for every new asset, costs will likely be higher in the beginning.
Your relevancy score rides on the strength of historical campaign performance. So if you're creating a new campaign for every new asset, costs will likely be higher in the beginning.
3/ Campaigns are likely cannibalizing each other.
If you're running different assets to the same audience, that probably means you're running multiple campaigns to the same audience, as well (one for each asset). Campaigns compete for clicks and impressions, in this case.
If you're running different assets to the same audience, that probably means you're running multiple campaigns to the same audience, as well (one for each asset). Campaigns compete for clicks and impressions, in this case.
The solution: Instead of naming your campaign after the asset, name it after the audience being targeted.
Include a systematic description of the audience, the ad format and objective. This will help you report at a glance and optimize on high-performing audience segments.
Include a systematic description of the audience, the ad format and objective. This will help you report at a glance and optimize on high-performing audience segments.
Create more sales opps for your business with LinkedIn Ads strategies tailored to you.
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Book a Discovery Call TODAY 👉 b2linked.com/apply
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