For the past five years I have hired several contractors to work for my Ad agency.
Some good, some bad!
Here are a 4 turn-offs I've experienced lately hiring a few roles for our Ad Agency.
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When someone shows you who they are during the interview process, believe them the first time…
In the past, during my less seasoned, less experienced, hiring days in business, I would only see the potential in candidates.
On the surface level, it sounds like a good quality to have.
As time goes on, you realize how strict you need to be on who you let into your team.
They can either drag you down, set you back 30, 60, 90 days, or take you to new heights (the goal).
Just to set the scene here real quick…
By no means am I saying I'm "The Best" when it comes to hiring or that I have it all figured it out…
But what I have been figuring out and starting to trust is my initial gut feeling for someone in the first 1-2 interviews.
Here are a couple of turn-offs I've experienced lately hiring a few roles for our Ad Agency.
1. Being late to the first interview
2. Practically begging for a job
3. Not remembering that you applied and asking for us to re-send you the job spec
4. Responding aggressively via text about "fake follow-up"
That last one really had me like really???
All of the above have resulted in disqualification.
To me, if the person is going to be difficult to deal with upon first impressions, they're very likely to be a problem when they are actually a part of the team.
What are some of your red flags and auto disqualifiers for you when you're hiring?
99% of media buyers don’t know how to test & optimize their ads properly…
80% of them make at LEAST one of these 7 Deadly Mistakes.
Read this 4-minute thread & you'll learn:
- What they are
- How to fix them
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If you are:
- Using Dynamic Product Ads
- Using Dynamic Creative
- Letting FB or TT "do the work"
- Running ad sets w/ 5+ ads
- Combining new & unproven creative types, ad copy, offers, messaging angles, headlines, etc.
- Can't figure out whether to use ABO or CBO
- Still relying on audiences for ROI & results