Discover and read the best of Twitter Threads about #Marketing

Most recents (24)

We are not going back to 2019, nor is your #marketing. The new content must come in with Intensity, empathy, emotion & innovation. A few of the #contentmarketing hacks #DigitalTransformation #empathy #content #MarketingDigital
Content strategy continues to be an enigma for many businesses across the globe. Does your content have a story to tell? Hallmark of a good content is the plot around it #marketing #DigitalTransformation #contentstrategy #marketingdigital
Content behaves more like the Knight in a game of Chess. It plans for two steps forward but moves one step sideways or even backward. What is needed to win the #contentmarketing game? #marketing #DigitalTransformation #Markets
Read 10 tweets
With #Covid19 as the ultimate catalyst, the push is on to implement the financialization of nature.

The Natural Capital Coalition is made up of approx. 300 orgs/corps while working w/ thousands. Partners include #CocaCola, #Shell, #Walmart.

Those with money will own #nature.
Those w/ $ will own #nature.

The very corporations that have brought us to the precipice of #ecological #collapse - will now be appointed as the new stewards of nature. This has been dubbed (#XR Business - Elkington/Volans) as the new biosphere economy.

Let's take a look at how #Covid19 has been successfully leveraged (both fear & distraction) in order to aid the largest transformation of the global economic system in modern history. Assigning monetary value to nature ("natural capital") will replace #GDP.

Read 33 tweets
India and Marketing shares a complex bonding.

In a nation that keeps the heart embedded in head and religion inscribed in heart, marketing isn't easy.

#marketing #india #religion
A vermillion here, talisman there, pieces of threads everywhere- it's tough to imagine marketing could fail when and where.

This is a country where religion gets affixed to anything by scattering almighty over everything.

#digitalmarketing #india #marketing
Just look around you and observe the name of the Shops, Food Joints, Kiosks, Salon, Tea Stall, Internet Cafe, name of the Locality, private taxis et al.

The question is, does religion based naming grants some form of customer hegemony?
Read 6 tweets
Sunday #marketing thoughts

(I need more coffee) Image
1/ (Influence)

What kind of lever should we reach to be considered as influencers?
That's not the point.
If you got 25 followers and your market it, say, 100 people, you're an influencer.
2/ (Playground)

Focus on what matters, or at least, try to find what will last.
Social Media used to be fancy; now, they are a long-lasting trend.
Read 7 tweets
The #AcceDin doctrine about The Next Billion User.

MD of a prominent VC firm told me, "I've been only hearing about the POTENTIAL of India for past 20 years"

Lets start with e-commerce.
The #30bn in 2018 is aimed to grow 3X and touch $85bn by 2024. BUT
It was supposed to be #55bn by 2018. And about $100bn by 2020.…

2014 vs 2019. It looks like this if we single out a e-commerce player. The 1bn is a permanent moving target?

The Keyword is OMNI-CHANNEL
Read 12 tweets
0/ Brand as a #ThirdSpace by Habib Ullah Khan

While my poor friend was teaching the class, I was taking notes.

Notes from the Brand as a Third Space lecture with @Huk06 today at @HabibUniversity

#startups #founders #branding #marketing #thirdspace
1/ The spaces in our lives

1st Space. Home. Where we live, eat, share and sleep.

2nd Space. Work. Where we go work and earn a living.

3rd Space. Coffee shops. Stadiums. Gaming Consoles. Gyms. Trails.

Places where we go to be ourselves or find ourselves.
2/ The difference between spaces

The first two spaces are associated with society's expectations - imposed stereotypes and societal models

The third space is associated with aspiration and dreams

The third space is about choice.
Read 16 tweets
I miracoli esistono! È già, miscredenti! Tremate voi che leggendo la #Bibbia, non credete ai miracoli. Almeno a uno dovresti credere: a quello della moltiplicazione dei pani e dei pesci! Vi state chiedendo perché? È molto semplice: è un miracolo che le #Banche compiono
quotidianamente. Non con il pane e i pesci ma con la moneta! Ha poco di spirituale e si basa su un meccanismo diabolico della “non riserva obbligatoria”, sui depositi che noi pischelli facciamo in banca! Già sentiamo gli strali degli esperti: ma che scrive sto tizio?
La “non riserva obbligatoria”? Un attimo di pazienza. Come gli esperti sanno, la #Banca (visto che sono autorizzati a fare i miracoli, neanche fossero gli apostoli, lo scriviamo in maiuscolo) quando voi depositate una certa quantità di denaro, è tenuta a costituire a sua volta
Read 10 tweets
#Marketing - மண்ண கூட மார்க்கெட்டிங் பண்ணா தங்கம்னு விக்க முடியும். ஆனா அது எப்படி பன்றோம்கிறது ரொம்ப முக்கியம். முதல்ல அது யாருக்கான பொருள். அது எதுக்கு யூஸ் பன்றோம்கிறது பேஸ் பண்ணி அந்த மார்க்கெட்டிங் ஆரம்பிக்குது. இப்போ நான் முதல்ல சொன்ன நீங்க தேவையே இல்லைன்னு நினைக்கிற Marketing
பொருள உங்கள வாங்க வைக்கிறது பத்தி சொல்றேன். அதுக்கு தேவையும் இதே மார்க்கெட்டிங் தான். இப்போ எந்த பொருள வாங்க மாட்டேன்னு சொல்லுவிங்க. மேக்ஸிமம் அது உங்ககிட்ட ஏற்கனவே இருக்கிற பொருளா இருக்கும். இல்லாட்டி இது நமக்கு எதுக்குன்னு தோணுற பொருளா இருக்கும். முதல்ல இரண்டாவது பொருள் பத்தி
Example - Philsbury cake. முதல்ல நாம இந்த பாக்கெட்ட சூப்பர் மார்க்கெட்ல பார்த்த உடனே நமக்கு என்ன தோணும். இது எதுக்கு நமக்குன்னு. உங்களுக்கு தோனுற அந்த விஷயம் இப்போ எப்படி மாருதுன்னு பாருங்க‌. அந்த கம்பெனி காரன் முதல்ல கேக் ரெடி பண்ணி pocket போட்டு வித்தான்(Philsbury cookiecake)
Read 13 tweets
Many #marketers don't know if their campaigns are a smash hit conversion-wise, or total duds. Especially as the #marketing landscape shifts and responds to unique challenges.

Unlike email stats, current benchmark data wasn't available for #landingpages.

Until now. 🤓

🎉 Enter: The 2020 #ConversionBenchmarkReport—LIVE on @ProductHunt TODAY! 🎉

You’ll learn:

➡️What's a good, bad, or average #conversionrate
➡️ How to communicate w/ your audience
➡️ How to create high-converting campaigns

See how your pages stack up:
Big shoutout to our makers: @ColinLoughran, @cessmtz, @PeppersWrite, @A_ThorburnWatt, @tslevi, @philjama & @jamesdthomson1 🙌

And another huge thank you to the smart marketers who contributed: @katebour, @lennyrachitsky, @kaleighf, Adam Smartschan, @VCFryer & @hnshah 🤓
Read 4 tweets
"Marketing: el oficio de transformar música en canciones". Va hilo con lo más importante de mi artículo para el Día del Marketing.

Mientras reaccionamos al cachetazo global de un virus inmanejable, cuando creíamos que todo era manejable, es hora de pensar en nuevos problemas. Los q produjeron las soluciones que estamos inventando desde hace tiempo. Soluciones geniales: pero sólo desde algún punto de vista.
El marketing ayudó a que estas soluciones fluyan, se dispersen, se adopten… Nos hizo untar margarina en nuestros panes, decir “Curitas” en vez de "apositos protectores autoadhesivos", correr maratones y comprar artículos electrónicos adornados con una manzanita mordida.
Read 9 tweets

If you've ever thought about create your own book or wonder what it would be like to be called an Author, you'll be interested in this thread...
You see friend...Creating an e-book can actually help your financial goal a great deal

For a moment, think of what massive income can fix in your life...

You could travel to those places you have always dreamt off, pay off your debts and never have to use credits cards again
but I must be honest with you creating an e-book that sells and sells is not so easy...

A lot of people have given up in the process and that's why I have decided to share with you 8 simple steps that will make your e-book sell and sell
Read 13 tweets
Thread #AgriReforms
New, organised & tech driven procurement/#marketing systems will only work as actual options for farmers if they manage to address the real constraints that #farmers face on ground, especially access to credit, inputs, storage, transport, & timely payments.
Farmers will not benefit from the newly announced reforms if they cannot overcome these constraints. While increasing competition for intermediaries is desirable, their elimination is a misguided/dangerous objective if one does not respect or replace the roles & risks they cover.
Even today the majority of farmers, especially small & marginal cultivators, sell their produce to largely unlicensed traders/intermediaries in Vill/local sites of exchange outside APMC. But, if farmers r bound by law to sell in APMC mandis, why r so many of them selling outside?
Read 6 tweets
Data surfaced by LinkedIn from 20+ million jobs revealed the 15 most in-demand soft & hard skills. The study looked at the skills that are in highest demand (based on hiring rate) relative to the supply of people who have those skills.
The top 5 most in-demand soft skills are:

#1 #Creativity

Connecting dots—that are seemingly unrelated—to generate original, useful solutions is an incredibly valuable skill in every employee, regardless of what industry or country you’re doing business in.
#2 #Persuasion

Persuasion is convincing others to buy into your idea or a different way of doing things to build consensus or make a decision. It’s one of the most powerful communication skills for all employees to have in their skillset.
Read 18 tweets
Beaucoup ont découvert Crèvecoeur lors de ses récents lives avec le jésus des jus, notamment grâce à ce remarquable thread de @l_extracteur

Mais d'où je le connaissais déjà ? #thread ⤵️
#email #marketing #manipulation #bullshit
En 2014/2015, la voix me passionnant, je suis tombée sur des contenus d'un certain Lorenzo Pancino, professionnel reconnu de la voix-off...
... avec ses mots à lui : "Lorenzo Le Magnificateur, Coach des stars & des Leaders charismatiques, Expert en prise de parole en public, face caméra et micro, Professionnel de l’animation radio/tv et comédien voix-off, Auteur, Conférencier"...
Read 27 tweets
1/6 How are 3D city models used by the industry? 5 City models User Case Studies (videos) using our 3D London and 3D Dublin models.
Avison Young's Digital Dublin

#Dublin #planning #UE4Study #UE4
Anstey Horne uses Unreal Engine 4 app to develop custom planning tools

#London #3D #rtpi #UE4Study #UE4 #placemaking
Read 6 tweets
We’ve offered #DH undergrad and grad internships at Newbook Digital Texts since 2011 and have collaborated with around 200 @uw students during that time. #dayofdh2020 @nelcuw @ds_uw @SimpsonCenter @SvobodaDiaries @ebadiary @UWArtSci @uwcse @UW_iSchool
I collaborate with Prof. Walter Andrews and Dr. Mary Childs, amongst others. Our projects range from #Ottoman and #Georgian poetry to C19 travel journals from #Iraq and #Egypt.  
Our work is #opensource, and interns work on all aspects of the projects, including...
#Transcribing unpublished #primarysource material such as these diaries from C19 #Iraq @SvobodaDiaries @nelcuw
Read 9 tweets
Promoting business on Instagram isn't a simple way. you would like to try to to tons of works to market your business on the second most popular social site.#Socialmediamarketing, #socialmedia, , #Onlinemarketing, #twittermarketing #linkedinmarketing
Instagram Photo Likes:
The like system on Instagram isn’t an equivalent like Facebook. it's just one reaction, which is that the heart.
#Socialmediamarketing, #socialmedia, #Onlinemarketing, #linkedinmarketing #facebookmarketing #youtubemarketing
Shares also are crucial for promoting business on Instagram. you would like to share your product photos in several places with a link to your profile and websites.
#Socialmediamarketing, #socialmedia, #Onlinemarketing, #pinterestmarketing
Read 7 tweets
Con el permiso, mínimo, de 21.700 personas, cabe decir que los periodos de mayor bonanza, estabilidad y desarrollo que hemos visto han seguido a los horrores más grandes. Hablando en términos globales.-
De 1914 a 1918 la Primera Guerra Mundial, seguida de la Gripe del '18, después de la cual tuvimos los "alocados años 20".-

Guerra Civil, Segunda Guerra Mundial. Holocausto e Hiroshima y Nagasaki.
... y después, el periodo '50 a la actualidad que ha sido de desarrollo y paz.-
Si bien las cosas tienen el aspecto que tienen - y hay que mirarlas a la cara, sin #marketing ni #propaganda, ni "comunicación política", tal y como son - ...

... si miramos hacia atrás, cabe esperar que el "nuevo normal" sea positivo.-
Read 12 tweets
#AskMoz begins now with @dr_pete! Follow the thread to submit your questions and read Dr. Pete's responses!

Our first question comes from @timrichpt: How can I drive traffic to my new website? 🤔
@dr_pete What's the best way for a small B2B organization to start a marketing unit? Is it by hiring a part-time marketing manager, outsourcing to a #marketing company, or another way? #AskMoz via @kkk616kkk
@dr_pete The Moz Blog has not implemented AMP. What's Moz's opinion about the worth of AMP? How much does having/not having AMP impact a website's presence in @Google search results? #AskMoz via @talkshubh
Read 11 tweets
Social networking sites are the recent cake during this world nowadays. Each and each one among us is on the #social networking site now.

#social #Media
There are different platforms on social sites, as an example , #Facebook, #Instagram, #Twitter, #Snapchat, #Whatsapp, #Linkedin, etc. People everywhere the planet are available on these platforms. they're sharing their daily lives and special
Social media #MarketingDigital marketing may be a powerful way for #businesses of all sizes to succeed in prospects and customers. Your #customers are already interacting with brands through social #Media
Read 6 tweets
Considering the recent COVID 19 outbreak putting people out of jobs and the gap in the marketing industry for women, we are also sharing recent free courses Women can take advantage of during this period.

Free digital Marketing course on Educba…

Read 11 tweets
Long Thread [Alert]

1/n Something big is up at @binance. First @Poloniex, then @steemit and now @CoinMarketCap. If we go by the reported news on the @TheBlock__ , this could be worth $400 Million. Assuming that it is not an #AprilFoolsDay prank...…
2/n Over the last 12 months, @cz_binance has acquired at least three companies - @BinanceJEX, @WazirXIndia, and @dapp_review. Looking at the big picture, it is a notable development as @cz_binance mops up the key players in the #decentralized fundraising space
3/n If you're looking to develop a #dapp, your best best is soon going to be the #Binance Blockchain. Why? Because it tacitly lets #developers know that it has the most well-oiled machinery in the much muddied #crypto space.
Read 11 tweets
1/ If I owned a financial planning business, here's what I would be doing right now when it comes to client communications and Marketing:
1. Write one article per week (to be posted on my blog + emailed out to clients and prospects) summarizing the week’s events and give my thoughts/provide historical perspectives

#DigitalMarketing #WealthManagement #financialplanning #fintwit
2. Record a video on my phone (to be embedded with the article), going over the key points of that week’s post.
Upload video to Youtube and share across social media natively (meaning, don't link to Youtube, upload natively)

Here's how:…
Read 11 tweets

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