Discover and read the best of Twitter Threads about #Advertising

Most recents (24)

The Charity Tax Group and @CFGtweets have submitted Budget representations to @hmtreasury calling for an improved tax system for #charities in the aftermath of Brexit and COVID #charitytax 1/ charitytaxgroup.org.uk/news-post/2021…
Existing charity tax reliefs should be protected & tax compliance and administration simplified. Protecting existing business rates & VAT reliefs is crucial as is future-proofing tax systems and legislation #charitytax #budget2021 2/
COVID-related support measures, such as the #JobRetentionScheme, #ExpandedRetailDiscount & temporary #5percentVAT rate on hospitality, hotel & holiday accommodation and admissions have helped many charities * should continue where possible while lockdown restrictions continue 3/
Read 15 tweets
Daily Bookmarks to GAVNet 01/07/2021 greeneracresvaluenetwork.wordpress.com/2021/01/07/dai…
COVID-19 lockdown induces disease-mitigating structural changes in mobility networks

pnas.org/content/117/52…

#COVID19 #lockdowns #PandemicResponse #effectiveness #research
Uncertain times: The pandemic is an unprecedented opportunity – seeing human society as a complex system opens a better future for us all

aeon.co/essays/complex…

#PandemicResponse #complexity #SocialSystems #FutureTrends
Read 8 tweets
The Shimla Meteorological Office announced on Sept.28, 1896 that a massive cyclone would destroy Bengal in two days. People expected the worst, but, Oct.1, after few drops of rain, the sky cleared. How did the cyclone disappear? Only one person knew what happened to the 1/5
2/5 cyclone. He was on a ship to Ceylon. When the ship was threatened by large waves caused by the cyclone, he remembered that his daughter had given him a bottle of Kuntalin hair oil. He remembered reading in The Scientific American that oil floats above the water and calms the
3/5 tension on the surface. In a desperate attempt, he empties the bottle of Kuntalin Hair Oil into the sea! The wild waves caused by the cyclone calm and Calcutta is saved!!
---
This short story was titled, "Niruddesher Kahini" (Story of the Untraceable), and was written by
Read 6 tweets
1/6 The oil industry has long been attacked for its "greenwashing" campaigns. But the ad agencies behind the campaigns have avoided scrutiny. That's changing, as climate tops the global agenda. My story with @ValerieVolco @Sheila_Dang #advertising reuters.com/article/climat…
2/6 Recent lawsuits by U.S. states name specific ad campaigns as "misleading and deceptive greenwashing," including this one promoting a fossil fuel giant as a leader in renewable energy. Might ad agencies also get embroiled in the lawsuits? vimeo.com/49939390
3/6 The ad agency behind @Chevron's "We Agree" campaign is @McGarryBowen. Its parent company, Dentsu, declined to comment. Many other ad agencies also declined to talk about climate change and their high-carbon clients. One agency said it was too busy.
Read 6 tweets
We recently explored: A Rockefeller communication manual on #contacttracing, the [Share] Verified (UN/Purpose) guide on vaccine #communications, & insights from The #Vaccine Confidence Project.
Here is another from The Behavioral Insights Team - "at the heart of the #UK gov't".
Spun from the "heart of the UK gov't", The Behavioral Insights Team expanded to a global consulting firm "w/ offices around the world... Our work spanned 31 countries in the last year alone...Our growing portfolio of #BI #Ventures makes #behaviouralscience-backed tools..."
The strategic & coordinated campaigns for global vaccine roll-outs & uptake, must be understood as #advertising/ marketing. The more subtle, the more effective. Billions $$$ have been invested for one simple reason: huge returns. What we see today - has been years in the making.
Read 38 tweets
செய்திகளின் பயனாளர்களை, தொடர்பவர்களை எப்படி அணுகுகிறோம்?
👇👇
இங்கு NPR போன்ற செய்தி நிறுவனங்கள், Facebook /Google அல்லது எந்தக் கடையாக இருந்தாலும் , அவர்கள் குறித்த செய்திகள்/விமர்சனத்தின் போது "We want you to know they are NPR sponsors/donors" என்று சொல்லியே ஆரம்பிப்பார்கள்.
1/
சினிமா தொழிலில் இருப்பவர்களை அல்லது அதையும் பகுதிநேர தொழிலாக கொண்டவர்களை அறியமுடிகிறது. நாம் நினைத்தால்/விரும்பினால் சுலபமாக தவிர்க்கலாம்.

ஆனால், மற்ற டுவீட்டர்கள் சினிமா,நல்லெண்ணெய் etc விளம்பரம் செய்யும் போது #PaidPromotion என்பது போன்ற Hashtag களை பயன்படுத்துவது அறம்.

2/
நண்பர்கள் உறவுகளுக்காக செய்தாலும், வணிகத் தொடர்பானவற்றை #விளம்பரம் #Advertising என்ற Hashtag களை பயன்படுத்தலாம்.

பிறர் கருத்துகளை பகிரும்போது அவர்களை மேற்கோள் காட்டுவதுபோல இதையும் செய்யலாம்.

3/
Read 5 tweets
I always thought Avis's iconic 1962 "We're No.2" (and "We Try Harder") campaign (by the agency Doyle Dane Bernbach) was intended as a salvo against market leader Hertz! After all, when they say that they are No. 2, our attention automatically heads towards the No. 1, even 1/4
2/4 though they do not mention No. 1 or Hertz specifically at all. But, it was supposedly a salvo at the No. 3, 4, 5! Here's an excerpt from the book, "From those wonderful folks who gave you Pearl Harbour: Front-line dispatches from the advertising war", by
3/4 Jerry Della Femina (pages 39-40) that explains the context!

What fantastic insight!

But, unlike what Jerry says in the book, Avis did take away customers from both above and below (Hertz, and the ones below it, in market share) with the 'we try harder' campaign.
Read 4 tweets
How to with a BREAKUP, Google?...

A Thread 🧵🧵on Allegations on Google by US Govt.

@Abhishekkar_ @FI_InvestIndia
@Sanjay__Bakshi @dmuthuk @ipo_mantra @RichifyMeClub @Rishikesh_ADX @FinKrypt @Vivek_Investor @join2manish #scamdemic2020 Image
The Department of Justice (DOJ) in the US has filed a lawsuit against Google, which could potentially break-up the company.

#Google #Commission #StockMarket #USA #DOJ #Scam1992 Image
But, why the case?

The Government alleges that Google is using unlawful tactics to maintain its dominant position in the search and online advertising market.

#DigitalMarketing #MarketingDigital #marketingtips #Scam1992TheHarshadMehtaStory Image
Read 11 tweets
"THE #GREATRESET - AN INDUSTRY MOVEMENT"

"55% of consumers believe brands play a more important role than governments to create a better future." Havas Meaningful Brands Study (2019)"

Havas created TckTckTck back in 2009.

#Privatization #Marketing

thinkhousehq.com/insights/the-g…
"As a systemic amplifier (upselling & shifting ideas, products, behaviours), #marketing & #advertising has the power to nudge our collective systems in a direction in line w/ this ‘#GreatReset’ thinking/goal."

Repackaging technological enslavement & the monetization of nature.
"Companies from across [] Ireland & UK’s creative, marketing/communications industry came together to launch The #GreatReset, [] that hopes to maintain/promote the positive behaviours & environmental shifts created during lockdown, where we had a trial run of sustainable living."
Read 4 tweets
Media Release: New advertising code of ethics unlikely to rein in repeat corporate offenders #mediarelease #advertising #aana #csr #ethics #adstandards

collectiveshout.org/new_ad_code_wo… Image
The Australian Association of National Advertisers (AANA) this week released its updated Code of Ethics following a review. While we welcome some new elements in the Code, we have reservations about its overall effectiveness.
The updated Code – taking effect Feb 2021 - includes restrictions on undue focus on male or female anatomy, unless relevant to the product being advertised, use of sexualised imagery or graphic violence where children are likely to view it, & avoiding harmful gender stereotypes.
Read 9 tweets
How an industrial adhesive product like Fevicol became a household name in India?

A thread :

#Pidilite #Fevicol #Fevistik #Brands #GameOfBrands #Branding #Marketing #CaseStudy #Advertising #Ogilvy
Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, 'Pidi' in Pidilite came from Parekh Dichem. Image
Late Shri Balvant Parekh founded the Company along with his brother. Shri BK Parekh distributed speciality chemicals manufactured by a German company. This gave him a few years of exposure in terms of products and industry.
Read 21 tweets
The Great Reset...... 🧐

Ongoing info thread
#3

The most used statement from Govs in 2020 is:

“Build Back Better”

Excellent thread of examples used across the WORLD 👏🏼
Read 25 tweets
A small thread for the business online...

#marketing #advertising #kenya #KOT #kenyansOnline #DisruptiveRules
Most people have recently started a new business online or have had to adapt to the change and situation to move their business online. There are key important factors that one must note before getting too comfortable with being online.
Firstly - Know your Target Audience - Your Customers. Where are they and what are they saying / doing.
Read 11 tweets
When you say "opening" & "sharing", @DCMS, what exactly do you mean?

When I did a quick search, in order to see any details I was required to subscribe - for a *minimum* of £13.99 per month!

Why are you #advertising (thereby #endorsing) a single company's #commercial offering?
As Rachel points out, given the company @DCMS is #promoting, the perception of #favouritism (even if not the reality) seems dodgy at best:


Even if DCMS isn't being paid (one assumes...) doesn't @CMAgovUK have rules about such #anticompetitive behaviour?
Just leaving this here for reference, in case @DCMS decides to have second thoughts on its tweet... Image
Read 3 tweets
<A Saturday #advertising thread>

I’ve been toying with the idea of giving back to the industry that’s given me so much (and continues to do so).
And one of those ways that I’ve been thinking of is with my time. (1/n)
To designate a certain number of hours each month to give to anyone (particularly those who’re just starting out in advertising / marketing) who may find an interaction or a conversation with me useful. (2/n)
Not because I’m smarter or wiser, but only because I’ve had the good fortune of being around for a little longer, and had the opportunity to learn a bunch of things that others may not yet have had the opportunity to learn. (3/n)
Read 12 tweets
#Jagran Prakashan
Jagran Prakashan is engaged primarily in printing and publication of #Newspapers and #Magazines in India.
The other activities of the company comprise outdoor advertising business, event management and activation services and digital business.
Company’s revenue comes from #Print, #Radio, #Outdoor and #Digital. Outdoor was 7% revenue so we can write that off in current conditions.
They have a healthy 21% market share in #Radio Broadcasting.
Looking at other breakup it can be segregated as 20% from sales of newspaper and 80% comes from different form of #advertising.
Read 15 tweets
Parlez-vous racisme [Thread] 👇

Current user base ~1 million @parler_app's
"#DeclarationOfInternetIndependence" is not the first we've seen & likely not the last: news.parler.com/email-letters/… with intriguing but unspecified notions such as: "The People, not the #TechTyrants, must...
...share in the value of #monetizing our data". Hmm... "share" how, exactly?

Parler is organised as a (US) Limited Liability Company, so is every user a #member? Or is that privilege reserved for its #owners, John Matze & Jared Thomson? And their #investors?

(Hints of #BXP...)
And @parler_app's #PrivacyPolicy:
legal.parler.com/documents/priv… explicitly states it'll use your data "For #marketing & #advertising purposes," i.e. its business model (like most of its "#TechTyrant" rivals) is to #profile its users.

Interestingly, for an "anti-#censorship" platform..
Read 6 tweets
This was indeed a fantastic and very insightful panel! Perhaps a summary of the main points can be useful. Thus, a long thread. 1/n
All panelists agree: Market power in #digital markets is worrisome. Fiona and Tommaso think that #mergers can worsen this situation and directly harm consumers by killing actual or potential competition, reducing #innovation (either killing the innovation of the target or .. 2/n
…the innovation of the acquiring incumbents) and quality (including #privacy). Mergers can also cause indirect harm (Tommaso) by increasing prices in the other side(s) of the market (e.g. #advertising). 3/n
Read 14 tweets
#AprilOfMarketingTips
#17DaysToGo

-People love variety
-People love to see creativity

These things engage them. And you want engagement on your advertisements!

I saw this photo on Behance and it attracted me.

What's in the photo? Image
The photo is Easter-inspired.

It has twelve plates and one plate has no food on it.

Creative advertising draws in engagement.

Writing your advert around an event, festive season, celebration, buzzing gist, trend, or news is a creative way of drawing attention!

#Marketing
Engage your audience with creativity around stories already familiar to them.

#advertisement #Advertising #Businesses #Digital #DigitalMarketing #Sales #salestips #sellbetter
#IndomieForNaija #indomie
Read 3 tweets
#AprilOfMarketingTips
#21DaysToGo

Let Us Join Your Bandwagon

This is a strong psychological force you can use to attract customers to your worthy product/service.

First, you need them: No matter how outstanding your offer is, people have to know, people have to come.

So...
...let them know.

That's the first.

Then...
Make them come.

This is where this psychological force comes in...

This force is what pulls people who know (or don't know) your offer to you.

It is the bandwagon effect.

Letting people know that people are already patronizing
...you can create an attractive force for you.

This is why testimonials and case studies work tremendously.

When I see that there's a bandwagon of people who are patronizing you, the risk is much more reduced for me.

Use The Bandwagon effect and Pull In Customers.

#Sales
Read 4 tweets
#AprilOfMarketingTips
#23DaysToGo

Why Sell When You Can Help...and still make more money?

_See this: Tweepa takes over every conversation.

People have to tolerate listening to her, but they don't like her._

Tweepa can't sell. But you? Help your prospect. Don't talk at him..
Ask questions to understand him/her better, ask questions to know how you can help.

Listen to him/her.

Everyone likes to feel understood.

Instead of "selling" your product or service to your prospect (talking about how awesome you are), help your prospect.

You know why?
When you HELP instead of SELL;

*You win your prospect over.

*You sell more, eventually.

*You make more money.

*Everyone is happy.

#marketing #Sales #advertising #business #TuesdayMotivation #LockDownSessions Maximising #COVID19 lockdown... #sellout
Read 3 tweets
#AprilOfMarketingTips
#24DaysToGo

Your customer is your priority. Make him comfortable and he will always come back.

You relieve them the "stress" of saving your number and coming to WhatsApp when you add a link that takes them straight to your inbox.

As the days roll by, we..
...detest "stress" and seek ease.

Take off all stress from us.

Offer delivery, (Maybe free, maybe subsidized rate). Offer to assemble the property. Offer free consultation.

Do everything to show you think of your customer's comfort.

#Marketing #Salesforce #lockdowneffect
#DigitalMarketing #sales #copywriting #Advertising #Businesses #CustomerExperience #CustomerService

See thread. Follow for valuable content: April is explosive.
Read 3 tweets
#AprilOfMarketingTips
#25DaysToGo

You Can't Create Desire In Your Target Customer.

I saw an ad for skill acquisition last week, and it read, "Why not use the money you spend on clubbing and eating to get a skill that will help you."

Not quoting, but very similar.
👇🏾
This is a wrong move because it doesn't understand marketing. See this:

Your target customer may ordinarily like clubbing and eating.

You can't create a new desire for skills but you can stir up a desire already resident in them.

"The Desire To Have Fun"
If they make money..
from their skills, they will be able to have fun.

Another desire may be "The Desire To Feel Among"

If they imbibe skills, people will respect them and seek their approval.

So..

You can't create desire in people; you can only channel already existing desires to your product.
Read 4 tweets
We hope you enjoy this thread of #vintage #nudist #advertising as much as we do. Image
Do you feel the need for a change? ImageImage
#vintage nudist club #ads ImageImageImageImage
Read 27 tweets

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