⚡️Instagram shifted its focus to #Reels over the last 1year, which has become a hassle for the small businesses who are now finding it difficult to widen their reach.Guwahati’s Barsha Sharma spends hours posting a video and even then garnering eyeballs remains tough.
Bigger brands usually outsource such work, which isn’t possible for these businesses because hiring these skilled people costs at least Rs 50,000 for a month. Well-funded D2C brands are spending Rs 30-40 lakhs/month on such marketing.
The smaller sellers are now increasingly looking at other channels to expand their businesses as engagement on #Instagram is gradually dropping. They are now relying on offline channels like exhibitions, building their own websites and so on..
There are now more than 140Bn Reels across FB & Insta on a daily basis. As of January'22, India had over 230M Instagram users. Reels has a $3Bn annual revenue run rate across Insta & FB. Read the full story here- moneycontrol.com/news/trends/ho…
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