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Nov 3, 2022 10 tweets 8 min read Read on X
SEO’s make recommendations 100% of the time. But according to a recent Ttwitter poll, they only get implemented around 30-40% of the time. 😱So what gives? Why is implementation such a blocker 🛑 and how can you overcome it?

#SEOthread @JohnMorabitoSEO
Let’s start with the top reasons your recommendations sit in a dev queue.

✅Lack of understanding of the why and how
✅Lack of senior-level buy-in
✅Not tied to OKRs or KPIs
✅Not properly prioritized
✅Simply not possible

Each can be overcome.
#seothread @JohnMorabitoSEO
Lack of understanding of the why and how behind an SEO recommendation is a sure fire way to not get anything done. 😕 Make sure the team you are asking for help understands exactly what they need to do, and WHY you are asking them to do it. 💬

#seothread @JohnMorabitoSEO
Ensure that you're working with decision makers that can help to allocate resources for developments. This sometimes means "pitching" your client's boss, or your boss's boss. You'd best come up with a strong story on what the impact will be. 📈

#seothread @JohnMorabitoSEO
I don't think marketers and developers do not care about technical SEO issues. They care about a performance-driven set of KPIs. ALWAYS speak to those in anything you are asking for. Sometimes this means using forecasting. 📊

#seothread @JohnMorabitoSEO
Nothing says analysis paralysis like a list of 200 SEO changes. Prioritization based on effort, impact and reach of changes you want made is critical to getting someone to take the first step and begin making their way through the list. ✔️

#seothread @JohnMorabitoSEO
Sometimes something you ask for may simply not be possible in a given CMS, so you need to explore new avenues or other creative solutions for implementing the change. 💭 One such solution is PageImprove from Semrush!

#seothread @JohnMorabitoSEO
Here are some the best ways you can ensure your changes get implemented:

✅Forecast the impact
✅Speak to the business value of the work
✅Help stakeholders to understand the value
✅Consider a/b testing with SplitSignal
✅Carefully document

#seothread @JohnMorabitoSEO
Out-of-the-box solutions: SEO tools like PageImprove can allow you to implement changes without development support which at times can be a life saver. Consider creative ways you can implement changes yourself and avoid the dev queue altogether! 🏅

#seothread @JohnMorabitoSEO
Want to learn more about how to get your SEO changes implemented? Check out my post for some more tips!

social.semrush.com/3fE27dA.

#seothread @JohnMorabitoSEO

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More from @semrush

Jul 3
Okay so you might know the most basic information about your audience, but do you know how they really feel and act online?
Let’s show you how to uncover psychographics and demographics with the Audience Intelligence app 👀
Just enter the handle of an X account that has a relevant follower base. (For example, your own handle or the handle of a popular influencer in your niche.)
Once the report loads you can dive into the audience’s characteristics with the tabs at the top. For example, the Demographics tab will give you high-level info like gender, age, and location.

But we want to dive deeper.Image
• Go to Interest Categories to see what their top interests are.
• Go to the “Personality” tab to see details about their personality, needs, and values.
• The Buying Mindset tab will show you what influences their purchasing decisions the most.
• Online habits will show you how & where they spend their time onlineImage
Read 4 tweets
Nov 17, 2022
Hey 👋

I’m Erica, the Head of Content at @getgrizzle, a content marketing agency.

I'm taking over SEMrush's account to talk quality content.

-Why it matters in SEO strategies
-How to scale it

Learn how to make your content rank & convert:

@ericasmyname #SEOThread
Quality content builds trust, traffic, & conversions.

⚡️It's:

-Intent-driven
-Authoritative
-Empowering
-Educational
-Memorable
-Interesting
-Engaging
-Targeted
-Detailed
-Helpful
-Unique

🛑 It's NOT:

-Regurgitated, fluffy, lazy, boring, & unhelpful.

@ericasmyname #SEOThread
Relevant content is more likely to resonate with your audience.

This leads to more:

-Clicks
-Engagement
-Backlinks

Which positively impacts rankings, authority, awareness, & revenue.

Low-quality content might rank but won't convert as successfully.

@ericasmyname #SEOThread
Read 10 tweets
Nov 17, 2022
Did you miss our Twitter Space yesterday with @crestodina and @HennekeD?👀

No worries, listen to it here🎙️twitter.com/i/spaces/1BdGY…
Our guest expert @crestodina had some great takeaways about what to do when you're out of content ideas👀

#SemrushOpenSpaces
What posts are performing the best? Here are some key takeaways from @HennekeD 👇

#SemrushOpenSpaces
Read 4 tweets
Nov 8, 2022
Have you read blogs titled ‘12 best footer examples’ to find one brilliant example and one that’s blah?

When I wrote for @klaviyo, I had to sort through 300 emails to find the perfect 15.

I was pulling my hair out finding ones highlighting Klaviyo AND the article’s intent. Image
🔥 So I developed a matrix for scoring quality examples👇

(My actual Matrix for Klaviyo in the last tweet!)
👉1. How recent is the example? (Importance 5/5)

The world–especially the digital one–changed completely post-covid. Any examples from before 2020 should be analyzed heavily for relevance today.
Read 12 tweets
Nov 7, 2022
A seemingly simple question, but we want to know…what does lead gen mean to you? bit.ly/3yxu5ht.

A1: Taking on any new project that pays the bills
A2: It depends…
A3: Pursuing & vetting businesses to partner with
A4: Other (comment below)
Because of lead generation’s complexity, we wanted to share a couple of ways to unleash your lead gen powers⚡️

Industry research⭐️
Discover who in your industry could benefit from your team’s talents by searching sites like the BBB, local Chamber of Commerce or Market Explorer.
Niche conferences⭐️
Speaking at conferences related to your target audience presents you as a thought leader & exposes you to a large, relevant audience.
Read 4 tweets
Nov 2, 2022
You’ve signed up a new client, that’s amazing 🎉 but now what? Here’s your new client workflow 👇and here’s where you find new prospect clients and projects 👉 bit.ly/3yxu5ht Image
1. Define your ideal client parameters

2. Using Lead Finder, locate potential clients based on the location & website technology you defined in step one.
3. Add each potential client to your CRM and follow your outreach protocol.

4. Change their status from “Lead” to “Customer” and upload their contract to the Semrush CRM.
Read 6 tweets

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