Semrush Profile picture
Nov 17 10 tweets 7 min read
Hey 👋

I’m Erica, the Head of Content at @getgrizzle, a content marketing agency.

I'm taking over SEMrush's account to talk quality content.

-Why it matters in SEO strategies
-How to scale it

Learn how to make your content rank & convert:

@ericasmyname #SEOThread
Quality content builds trust, traffic, & conversions.



🛑 It's NOT:

-Regurgitated, fluffy, lazy, boring, & unhelpful.

@ericasmyname #SEOThread
Relevant content is more likely to resonate with your audience.

This leads to more:


Which positively impacts rankings, authority, awareness, & revenue.

Low-quality content might rank but won't convert as successfully.

@ericasmyname #SEOThread
High-quality content is a bigger investment but leads to higher ROI.

Bc it:

-Answers "why" & shares contextual info

-Explains how to fix problems & reach goals

-Includes examples that bring ideas to life

-Shares unique insights that differentiate

@ericasmyname #SEOThread
A documented strategy + high-quality content = the winning combination.

❌ A great plan supported by bad content fails.

❌ Quality content aimed at a moving target also fails

Combined, you achieve rank and resonance 🏆

@ericasmyname #SEOThread
The key is to start slow, then ramp up.

The last thing you want is a scarlet "unhelpful content" stamp on your brand.

Avoid a velocity-first approach.

Build a framework, then scale strategically.

@ericasmyname #SEOThread
Content also decays with time.

It's much easier to optimize quality than low-value content.

It's the difference between a refresh & a rewrite.

👀 BIG difference.

Future-proof your content today, and save time, headaches, & serious cash down the line.

@ericasmyname #SEOThread
Before you fire up the production line, understand:

-Why you're creating content in the first place

-Who you're speaking to

-How you want to come across

The strongest content marketing strategies include editorial standards from day one.

@ericasmyname #SEOThread
I wrote another thread that goes into detail on how to scale a quality production line strategically.

Check it out here:

@ericasmyname #SEOThread
hope you enjoyed my thread takeover!

Follow @ericasmyname and @getgrizzle for more expertise on content marketing and writing.

And, RT to share with your network:

@ericasmyname #SEOThread

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More from @semrush

Nov 17
Did you miss our Twitter Space yesterday with @crestodina and @HennekeD?👀

No worries, listen to it here🎙️…
Our guest expert @crestodina had some great takeaways about what to do when you're out of content ideas👀

What posts are performing the best? Here are some key takeaways from @HennekeD 👇

Read 4 tweets
Nov 8
Have you read blogs titled ‘12 best footer examples’ to find one brilliant example and one that’s blah?

When I wrote for @klaviyo, I had to sort through 300 emails to find the perfect 15.

I was pulling my hair out finding ones highlighting Klaviyo AND the article’s intent. Image
🔥 So I developed a matrix for scoring quality examples👇

(My actual Matrix for Klaviyo in the last tweet!)
👉1. How recent is the example? (Importance 5/5)

The world–especially the digital one–changed completely post-covid. Any examples from before 2020 should be analyzed heavily for relevance today.
Read 12 tweets
Nov 7
A seemingly simple question, but we want to know…what does lead gen mean to you?

A1: Taking on any new project that pays the bills
A2: It depends…
A3: Pursuing & vetting businesses to partner with
A4: Other (comment below)
Because of lead generation’s complexity, we wanted to share a couple of ways to unleash your lead gen powers⚡️

Industry research⭐️
Discover who in your industry could benefit from your team’s talents by searching sites like the BBB, local Chamber of Commerce or Market Explorer.
Niche conferences⭐️
Speaking at conferences related to your target audience presents you as a thought leader & exposes you to a large, relevant audience.
Read 4 tweets
Nov 3
SEO’s make recommendations 100% of the time. But according to a recent Ttwitter poll, they only get implemented around 30-40% of the time. 😱So what gives? Why is implementation such a blocker 🛑 and how can you overcome it?

#SEOthread @JohnMorabitoSEO
Let’s start with the top reasons your recommendations sit in a dev queue.

✅Lack of understanding of the why and how
✅Lack of senior-level buy-in
✅Not tied to OKRs or KPIs
✅Not properly prioritized
✅Simply not possible

Each can be overcome.
#seothread @JohnMorabitoSEO
Lack of understanding of the why and how behind an SEO recommendation is a sure fire way to not get anything done. 😕 Make sure the team you are asking for help understands exactly what they need to do, and WHY you are asking them to do it. 💬

#seothread @JohnMorabitoSEO
Read 10 tweets
Nov 2
You’ve signed up a new client, that’s amazing 🎉 but now what? Here’s your new client workflow 👇and here’s where you find new prospect clients and projects 👉 Image
1. Define your ideal client parameters

2. Using Lead Finder, locate potential clients based on the location & website technology you defined in step one.
3. Add each potential client to your CRM and follow your outreach protocol.

4. Change their status from “Lead” to “Customer” and upload their contract to the Semrush CRM.
Read 6 tweets
Nov 2
Want to learn how to set up more effective PPC campaigns faster? Here's how @LearnWorlds grew organic impressions by 100% in one year by doing so!
The challenges:

• For the PPC team: keyword sorting and grouping
(It's a real challenge to group them together)

• For the SEO and Content team: link-building and site health.
(Dentify high-quality backlink opportunities and monitor the site and fix technical errors)
Solutions for the PPC team:

1. Finding keywords for cheaper, more targeted campaigns. @LearnWorlds used the Keyword Magic Tool to build targeted campaigns in Google Ads that matched their CAC goals. They could find new cost-effective keywords & use them with existing ones. Image
Read 10 tweets

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