Thread by @semrush

Hey 👋

I’m Erica, the Head of Content at @getgrizzle, a content marketing agency.

I'm taking over SEMrush's account to talk quality content.

-Why it matters in SEO strategies
-How to scale it

Learn how to make your content rank & convert:

@ericasmyname #SEOThread

Quality content builds trust, traffic, & conversions.

⚡️It's:

-Intent-driven
-Authoritative
-Empowering
-Educational
-Memorable
-Interesting
-Engaging
-Targeted
-Detailed
-Helpful
-Unique

🛑 It's NOT:

-Regurgitated, fluffy, lazy, boring, & unhelpful.

@ericasmyname #SEOThread

Relevant content is more likely to resonate with your audience.

This leads to more:

-Clicks
-Engagement
-Backlinks

Which positively impacts rankings, authority, awareness, & revenue.

Low-quality content might rank but won't convert as successfully.

@ericasmyname #SEOThread

High-quality content is a bigger investment but leads to higher ROI.

Bc it:

-Answers "why" & shares contextual info

-Explains how to fix problems & reach goals

-Includes examples that bring ideas to life

-Shares unique insights that differentiate

@ericasmyname #SEOThread

A documented strategy + high-quality content = the winning combination.

❌ A great plan supported by bad content fails.

❌ Quality content aimed at a moving target also fails

Combined, you achieve rank and resonance 🏆

@ericasmyname #SEOThread

The key is to start slow, then ramp up.

The last thing you want is a scarlet "unhelpful content" stamp on your brand.

Avoid a velocity-first approach.

Build a framework, then scale strategically.

@ericasmyname #SEOThread

Content also decays with time.

It's much easier to optimize quality than low-value content.

It's the difference between a refresh & a rewrite.

👀 BIG difference.

Future-proof your content today, and save time, headaches, & serious cash down the line.

@ericasmyname #SEOThread

Before you fire up the production line, understand:

-Why you're creating content in the first place

-Who you're speaking to

-How you want to come across

The strongest content marketing strategies include editorial standards from day one.

@ericasmyname #SEOThread

I wrote another thread that goes into detail on how to scale a quality production line strategically.

Check it out here:

@ericasmyname #SEOThread

social.semrush.com/3Ao3G6N.

hope you enjoyed my thread takeover!

Follow @ericasmyname and @getgrizzle for more expertise on content marketing and writing.

And, RT to share with your network:

@ericasmyname #SEOThread