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Nov 17 • 6 tweets • 2 min read
Elon Musk’s ‘extremely hardcore’ ultimatum to twitter staff seems to have backfired

A LOT of twitter staff just quit —View the tweets here on this hashtag 😮 #LoveWhereYouWorked
And now twitter has locked down its offices

Elon Musk Worried disgruntled staff who just quit might retaliate with one last stunt?
Twitter had roughly 2,900 remaining employees before the deadline

Now hundreds more just quit

“Remaining and departing Twitter employees told The Verge that, given the scale of the resignations this week, they expect the platform to start breaking soon.“
theverge.com/2022/11/17/234…
Woah! 😮

Twitter workforce in Oct: 7,500

Twitter workforce in Nov: <1,000 est.
Twitter’s critical systems at high risk of going down and staying down right now 🚨

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More from @MattNavarra

Matt Navarra Profile picture
Nov 16
LinkedIn has published a NEW guide to LinkedIn Ads for social media marketers

👇 Keep scrolling 👇
The guide also includes specific details on ad requirements, and how you can use each format.
There’s also a handy one-pager on the best ad types for different objectives:
Read 6 tweets
Matt Navarra Profile picture
Nov 6
CONFIRMED: Twitter is now asking some fired workers to please come back

- Some were laid off by mistake

- Some were let go before management realized their experience is needed to build new features Elon Musk is planning

FFS 😆 bloomberg.com/news/articles/…
Twitter staff to Elon Musk
Twitter Product Managers: we kept enough skilled people to fix twitter, right?

Right???

Elon Musk and co:
Read 8 tweets
Matt Navarra Profile picture
Oct 7
HOW I GOT THE EDIT TWEETS FEATURE IN THE UK

To get the edit tweets feature, you need to get access to Twitter Blue

Twitter Blue is only available in a small number of countries.

Here’s how I managed to activate Twitter Blue in the UK on iOS where it’s currently not available👇
1. Create a new Apple ID with the country set to Canada or USA

2. Delete twitter from your device

3. Sign in to App Store with new Apple ID

4. Download Twitter from App Store

5. In Twitter account settings, change your country to USA or Canada
6. Turn on VPN in iPhone and set country to USA or Canada

Make sure to log back into the App Store with your main Apple ID at this point… Then:

7. Kill twitter app and reopen it

8. You should find option in-app to subscribe to Twitter Blue
Read 4 tweets
Matt Navarra Profile picture
Oct 6
NEW FEATURES: TikTok adds new editing tools to adjust clips, sounds, images and text

👇 Here's a list of ALL the new tools for TikTok creators 👇 Image
🤳🏻 new video tools
- stack, trim and split video clips.
- speed up or slow down pace of video clips Image
🔊 new sound tools
- cut, trim and set the duration for sounds
- add sound effects
Read 4 tweets
Matt Navarra Profile picture
Oct 4
This is the first edited tweet from the UK. twitter.com/i/web/status/1…
I got shown this warning Image
And this is what it looks like to edit a tweet Image
Read 6 tweets
Matt Navarra Profile picture
Sep 2
The 4 Things Meta's Video Distribution Algorithm Focuses On The Most

Source: Meta!

BONUS: Check the things Meta's video algorithm penalizes at the end of this thread
1. Originality
It will reduce the reach of re-shared, re-purposed content
2. Capture + Retain Attention
It will increase reach to videos and creators content that has a slow and gradual decline in retention / high video view completion. Meta says that content length is NOT a key consideration.
Read 11 tweets

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