Matt Navarra Profile picture
twitter refugee. social media consultant and industry analyst | Drop me a DM for news media enquiries, speaker requests, collaborations.
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May 4, 2023 6 tweets 3 min read
How did this ad get approved @Meta ?

😬

Verified account impersonating Meta tricking users into downloading shady tools Image Link to the fake meta ads post / page m.facebook.com/story.php?stor… Image
Apr 25, 2023 10 tweets 5 min read
TikTok has a NEW generative AI avatar creator! 🤖🎨📷

View thread to see what it can do 👇 TikTok’s AI Avatars tool can only be used once per day

You need to upload 3-10 photos of yourself

It will generate up to 30 avatars ImageImage
Feb 19, 2023 13 tweets 3 min read
Instagram is launching its own PAID Twitter Blue-style subscription!

'Meta Verified' membership perks:
- Verified badge ✅
- Impersonation monitoring
- Customer support
- Prioritisation in comments
- Recommendations in IG Explore page + Reels
- Exclusive stickers for IG stories Eligibility requirements for a Meta Verified subscription

- Not available for biz profiles
- Must be 18+ years old
- Must have complete profile with profile pic showing your face
- Must meet minimum activity requirements
- Must validate government-issued ID
Feb 9, 2023 8 tweets 3 min read
⚡️THREAD⚡️
Social Media Stats 2023 - United Kingdom 🇬🇧

Number of active social media users:

57.1 million👥 84.4% of UK population

Average time spent using social media per day

1 hr 56 mins ⏰ +7.4% / +8 mins vs. prev. year The average time spent using top social media apps per month 🇬🇧

TikTok: 27 hrs 18 mins! 🏆

YouTube: 15 hours 30 mins
-3.7% / -36 mins vs. prev. year

Facebook: 14 hrs 42 mins
-5.2% / -42 mins

WhatsApp: 8 hrs 36 mins
-2.3% / -12 mins

Instagram: 7 hrs 42 mins
-2.5% / -12 mins
Feb 7, 2023 13 tweets 4 min read
⚡️ THREAD ⚡️
TikTok is crushed YouTube in annual study of kids’ and teens’ app usage 🔥

Average daily time kids spent on TikTok in 2022: 😮 Image ...And the average time kid spent watching videos on YouTube daily 👀👇

60% less than the time spent watching videos on TikTok📺 Image
Feb 6, 2023 5 tweets 2 min read
⚡️THREAD: Global Social Media Stats 2023 🌍📊

The world's most used social media platforms

1. Facebook: 2.9 billion users
2. YouTube: 2.5 billion users
3. WhatsApp: 2 billion users

👇📊 Keep scrolling for more insights 📊👇 Image The number of social media users globally in 2023

4.76 billion (+3% YoY) Image
Nov 17, 2022 6 tweets 2 min read
Elon Musk’s ‘extremely hardcore’ ultimatum to twitter staff seems to have backfired

A LOT of twitter staff just quit —View the tweets here on this hashtag 😮 #LoveWhereYouWorked And now twitter has locked down its offices

Elon Musk Worried disgruntled staff who just quit might retaliate with one last stunt?
Nov 16, 2022 6 tweets 2 min read
LinkedIn has published a NEW guide to LinkedIn Ads for social media marketers

👇 Keep scrolling 👇 The guide also includes specific details on ad requirements, and how you can use each format.
Nov 6, 2022 8 tweets 3 min read
CONFIRMED: Twitter is now asking some fired workers to please come back

- Some were laid off by mistake

- Some were let go before management realized their experience is needed to build new features Elon Musk is planning

FFS 😆 bloomberg.com/news/articles/… Twitter staff to Elon Musk
Oct 7, 2022 4 tweets 1 min read
HOW I GOT THE EDIT TWEETS FEATURE IN THE UK

To get the edit tweets feature, you need to get access to Twitter Blue

Twitter Blue is only available in a small number of countries.

Here’s how I managed to activate Twitter Blue in the UK on iOS where it’s currently not available👇 1. Create a new Apple ID with the country set to Canada or USA

2. Delete twitter from your device

3. Sign in to App Store with new Apple ID

4. Download Twitter from App Store

5. In Twitter account settings, change your country to USA or Canada
Oct 6, 2022 4 tweets 2 min read
NEW FEATURES: TikTok adds new editing tools to adjust clips, sounds, images and text

👇 Here's a list of ALL the new tools for TikTok creators 👇 Image 🤳🏻 new video tools
- stack, trim and split video clips.
- speed up or slow down pace of video clips Image
Oct 4, 2022 6 tweets 2 min read
This is the first edited tweet from the UK. twitter.com/i/web/status/1… I got shown this warning Image
Sep 2, 2022 11 tweets 2 min read
The 4 Things Meta's Video Distribution Algorithm Focuses On The Most

Source: Meta!

BONUS: Check the things Meta's video algorithm penalizes at the end of this thread 1. Originality
It will reduce the reach of re-shared, re-purposed content
Aug 10, 2022 6 tweets 3 min read
95% of U.S teens say they use YouTube
67% TikTok
62% Instagram
59% Snapchat
----
32% Facebook
23% Twitter
20% Twitch
17% WhatsApp
14% Reddit
5% Tumblr A FIFTH of U.S teens surveyed say they use YouTube almost constantly

Only 2% say the same for Facebook

67% say they do not use Facebook
Aug 8, 2022 4 tweets 2 min read
The number of appeals submitted to Meta’s @OversightBoard in Q1 2022 Image The most commonly appealed Meta Oversight Board decision topics Image
Aug 8, 2022 5 tweets 2 min read
The 'Perfect' Social Media Manager in 2022

*based on 1,000 social media manager job ads Image The Responsibilities of a Social Media Manager in 2022 Image
Jul 14, 2022 16 tweets 3 min read
⚡️A THREAD about my career in social media

I didn't know what job I really wanted to do until I was 30

I got my first job in social was when I was 31

I didn't start really enjoying my work until i was 33 I didnt have any noteworthy achievements in my career until i was 35

I didnt understand what I was really good at until I was 38

I didnt start earning a substantial income until I was 40

Im now 42 and Im still figuring things out

Here's what I've learned from this experience:
Jul 13, 2022 4 tweets 2 min read
Instagram feed posts see big drop in engagement following Meta's push on Reels*

Average engagement rate for feed posts in 2019: 5.16%.

Average engagement rate for feed posts in 2021: 2.88%.

*based on data from 81+ million IG feed posts Instagram carousel, image, and video posts to feed all see big drop in engagement
Feb 15, 2021 6 tweets 3 min read
NEW Social Media Tool for Creators + Influencers

@madewithkoji - A slick tool to boost engagement + monetize your audience

withkoji.com #ad Koji is FREE and has a bunch of smart templates, including...

1. Twitter Meme Generator: withkoji.com/templates/3b6b…
Feb 15, 2021 4 tweets 2 min read
beatbox busker fluteloops

vm.tiktok.com/ZMe8octnr/ Add some guitar
Feb 10, 2021 40 tweets 17 min read
🏠 CLUBHOUSE TOOLS THREAD ⚡️

1. clublink.to - Optimize your Clubhouse links for social sharing (@Clublink_to) 2. clubhype.io - Social media previews and landing pages for Clubhouse events (@Clubhypeio)