Good morning from @babyfriendly's 24th annual conference, with over 1800 delegates online over two days. It's @shereen_fisher's conference as Programme Director. This year there are networking spaces where delegates can meet the Baby Friendly team. Posters are online too #bfconf
Chief Executive of @UNICEF_uk@jon_sparkes is welcoming delegates & speaking on the value of investing in the early years &giving children the best start that we can. We are living through challenging times: pandemic, maternity service reports, staff shortages, food insecurity...
.@jon_sparkes "The impact of giving every baby the best start in life is beyond measure...The magic of Baby Friendly is YOU" #bfconf
@jon_sparkes And now it's tiime for the #RollofHonour listing all the Baby Friendly Awards achieved this year. Many congratulations to all! 🥳👏🏿👏🏾👏🏽👏🏼👏🏻
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.@sallygm1 is speaking now about Breastfeeding and #ClimateChange – Yorkshire and Humber @nifn Special Interest Group, which is a group of Infant Feeding Leads who are passionate about bf and about learning more and sharing the positive impact bf has on the environment #bfconf
.@sallygm1 the group wants to raise awareness, empower and inform the public and local & national leaders how breastfeeding positively impacts climate change. It also helps with the issue of #FoodSecurity#bfconf
@sallygm1 .@sallygm1 children around the world and here in the UK are affected by extreme weather events & food insecurity. The pandemic has affected provision of breastfeeding support and forced us all to adapt #bfconf
@MeghanAzad@umanitoba@CHILDSTUDY .@MeghanAzad quote from Cesar Victoria et al. from the 2016 @TheLancet Breastfeeding Series "Human breastmilk is not only a perfectly adapted nutritional supply for the infant, but probably the most specific personalised medicine that he or she is likely to receive...." #bfconf
#HelenBall from @durham_uni & @BasisOnline1 is speaking now to give us an Update on sleep messaging: Sleep Baby and You. Newest guidance launched in 2019 in England & 2022 in Scotland has switched to a more nuanced approach, consisttent w @NICEComms guidance #SIDS#SUDI#bfconf
@durham_uni@BasisOnline1@NICEComms#HelenBall: guidance aims to be responsive to parents' concerns and help them understand the REASONS for the guidance, and prioritise avoidance of the most hazaradous sleep practices #bfconf
#SarahJaneArchibald@JacintaCordwell are speaking now about Neonatal access restrictions during the pandemic: Implications for infant, parental and staff wellbeing. They will cover the neonatal context, covid restrictions & what has been learned #bfconf
.@JacintaCordwell: over 90000 neonatal admissions per year (about 1 in 7 babie born), 47% are born at 37+ weeks but may be admitted for maternal health reasons, need for surgery, jaundice, HIE etc. #bfconf
.@JacintaCordwell the challenges for babies, parents & staff are many. Babies are seprated, have mutiple caregivers. Levels of trauma, anxiety & depression are much higher for these families. Staff have less time & capacity to provide psychological support than they would like
For the first session today @DrKarleenG is speaking about Effective communication: the importance of sexed language. 2022 paper Effective Communication About Pregnancy, Birth, Lactation, Breastfeeding and Newborn Care frontiersin.org/articles/10.33…#bfconf
.@DrKarleenG has done work in child protection cases, and cases of adoption, foster care, asylum seekers where language has been used to marginalise mothers. Through her work on lactation for adoptive mothers she has also worked with surrogate mothers #bfconf