Thread by @alpinelad

The Coffee farmer in South america and Africa gets Eur4/kg and exported beans after being roasted in Eurpope is sold at EUR 30/kg. More than 7 times the cost. All the margins go into Swiss pockets. Why Roasting Coffee in India does not make it as expensive?

Jasmine oil from India is $5500 per kilo.
J'adore from Dior France is $148,000 per kilo.
If you apply Jasmine essential oil from India without Dior branding, you can enjoy same perfume for $5.
SO, THE BIGGER QUESTION IS : WHY IS J'ADORE SO EXPENSIVE?

This is due to marketing costs and brand name prestige. Immense corporate greed by western companies is the only reason to justify the massive, excessive mark-up (7 to 30 times in some cases).

Is greed any justification to do business like this?

It's highly adharmic.

Clooney may been paid around $40 million dollars for Nespresso's ad campaigns; Charlize Theron – US$55 million for J'adore; Aishwarya maybe less $1 million for L'Oréal.

Why should the payments for celebrity endorsements get transferred to the customer?

It's been going on since dharmic values disappeared in trade. Since the 🔼trade of african slaves-indian kalamkari- american gold, traded by the middlemen, the friction of capitalism started. Stop "modern slavery" . #celebrities #exploitation #drugs

https://twitter.com/alpinelad/status/1593458404286087168?s=20

These celebrities may take the money but don't think their lives are theirs. They sell their privacy in return for money, constantly clicked, stalked, judged, trolled. Celebrities usually take to drugs to cope or worse many are forced to take drugs and overdo fitness and Botox.

In the end, customer has to pay for ruining the normal lives of propped up celebrities 7-30 times more than actual value of product for the benefit of company. This makes the MNC the real ruler of the world. The real slave driver, real exploiter.
Desis lineup to get MNC jobs.

Celebrities live their 15 seconds of fame life. Some pop off with heart attacks in gyms at 46y. Some die mysteriously if they try to open their mouths. Governments change. All because roman doctrine of keeping public distracted with bread, games, sports, politics, brands works

Buy coffee beans and get them roasted and grind them. Heavenly aroma therapy at home with that

Buy that Jasmine from the flower lady directly everyday.

Use anyone to model for that ointment. Or use animation.

Political leaders cut off the puppet strings. Solve issues

Capitalism thrives because public wants convenience. Convenience is fine, but with limits. Limitless convenience for humans is super inconvenient for the Planet. If it's not good for Earth, it's not good for you.

Happiness is not an ideal to be achieved via materialism. It has been said before. This rat in this video is telling me the same. Watch it!

When do I plan to leave the #ratrace and live a more equanamous dharmik life?