Thread by @IMJustinBrooke

You won't find me on any "Comma Clubs" but I've built a 7 figure membership site, and we have thousands of members.

Here's the best methods I've tested for acquiring FLOODS of new members...

1/ FREE TRIAL (duh)

Dan Kennedy said it best "Free trials will TRIPLE your sign up rate." There's a reason why EVERY successful SaaS company starts with a free trial. People want to see inside and give it a test run. Which brings me to my next MAJOR tip...

2/ VIDEO TOUR

Every customers fear is that when they get inside they might not like the product. Make sure on your sales page or somewhere in your marketing material you have a video tour. This is a 10-20 minute video that shows visitors everything they get inside.

3/ FREE WORKSHOP

This is how you create FLOODS of new members. Here's what you do... Post on your social or email that you are doing a free 30-90 minute workshop tonight/tomorrow for "members only" BUT you have a 7 day free trial so anyone can really jump on.

4/ 7 DAY TRIAL

I have EXTENSIVELY tested free trials and there is no conversion rate difference between 7, 14, 21, or 30 day trials. The difference is you get paid quicker with a 7 day trial. Any shorter though and it creates instant cancels from people scared they'll forget.

5/ AD SWAPS

You'll need a couple friends to pull this one off. Basically, you take turns promoting each others free trials to your audience. Often helps if you offer to go first. Who says no to "Hey mate, can I promote your product to my list - no cost for you."

6/ THE FOOTBALL PHONE

Look it up, back in the day Sports Illustrated offered a free "Football Phone" if you subscribed to their magazine. Use the same strategy by offering a free report or class or epic spreadsheet/proposal when someone joins your site.

7/ MAKING PAID TRAFFIC WORK

It's a simple math problem.

CPA > AOV

We have a $20 "bump offer" on our checkout page. It's a little checkbox that adds it to their order. Plus a $98 "One Time Offer" after checkout using 1-click buy technology so they don't have to checkout again.

8/ MORE ON PAID TRAFFIC

3 campaigns you MUST HAVE and it's ok if each is only $5/day to start.

1. Brand Search (Google ads)
2. Retargeting (FB ads + Google ads)
3. Content Distribution (Any social ads)

9/ BRAND SEARCH

These are Google search ads (#PPC) that are triggered whenever anyone searches your name or product names. This helps all of your social media because when people Google you later, there you are at the top. Yes, EVEN if you have good SEO.

10/ RETARGETING

This helps you bring traffic back to your site and squeeze more ROI out of all your other ad campaigns. Basically, whenever anyone visits any page on your site they'll see ads following them around. BONUS if those ads are testimonials!!!

11/ CONTENT DISTRIBUTION

Why wait for SEO? For $5/day you can tell the world about your blog posts. Which then triggers your retargeting ads and when they Google you, they'll see your brand search ads. It's a trinity of profit pulling power 💪

If this thread gets 10 RT's, then my next thread will all about how I get other experts to create whole classes for my membership site (often for free).

P.S. In case you're curious (or don't believe me) my membership site is AdSkills.com

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