👉 When an audience becomes a customer, it can dramatically change the relationship. Creators, and their mod teams, need to ensure they understand how to manage customer relations.
This subscription offering may be different to manage than that of other platform subscriptions or purchases, such as on YT or Twitch, and more akin to Patreon.
The @FTC is suing @Google and @iHeartMedia after on-air personalities promoted the #Pixel4 phone as if they were owners or users of the phones themselves.
The FTC is pursuing the claims based on activity from October 2019 and 2020 alleging false endorsement claims that constitute unfair or deceptive acts or practices in or affecting commerce in violation of Section 5(a) of the Federal Trade Commission Act.
They are joined by state attorneys general from Arizona, California, Georgia, Illinois, Massachusetts, New York, and Texas.