Aruna Chawla Profile picture
Dec 1, 2022 5 tweets 2 min read Read on X
You’ll spend 90,000 hours of your life at work. 1/3 of your life.

We're (@wearesaladHQ) #hiring across Engineering, Growth, and Design. Image
On working with us:

🏆 Focus on your health: Our mission is to help women lead healthier lives. This starts with us and our team. Remote work, flexible work timings, and a wellness reimbursement policy that you could have only imagined in your dreams.
🏆 High accountability, minimal micro-management: Our team works on high autonomy, a bias for action, and constant growth.
🏆 Building categories of one: These are founding team roles. You’ll enable and experience health and wealth creation for the team, (y)our clients, and yourself.
Send us a solid cold email and blow us away with your charm. Memes and gifs welcome. Video pitches encouraged: aruna@grabasalad.com. Link: tinyurl.com/SaladOpenRoles

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More from @arunachawla_

Nov 14, 2022
@wearesaladHQ is not a condom brand anymore.

This, despite:
🤯 selling 20,000 boxes of condoms through our Shopify and channel partners with $0 marketing. Only WOM and Organic PR.
🤯 52% of our customers were women.
🤯 features in top publications across the country.
Why we choose to pivot:

⚡ Retention: Even though women (and some men) were excited to try out the product, most of their partners refused to continue using condoms at all. Speaks to the 5.6% use of condoms in our country.
⚡ Taboo: We noticed discrepancies in names and payment details on our orders. Women would order on their partner's card. It could also be men ordering on their card but putting in their partners' names. You decide what you infer from this.
Read 7 tweets
Nov 9, 2022
Salad 1.0 was introduced as ultra-thin, vegan contraceptives to the world in June 2021. We launched it as a Shopify-first store put together over a weekend.

(1/n)
By Dec '21, we'd been featured in @VOGUEIndia, @viceindia + @viceasia, @BrutIndia, @FinancialTimes @thebetterindia. We also sold ~20k boxes of condoms within the first couple of months through our @Shopify, partners like @SangyaProject, Manzuri, and @WagonVanity.

(2/n)
We did all of this with $0 marketing. Word of Mouth and Organic PR got us here.

How did we do this? More importantly, why did we decide to shut shop or pivot by January 2022?

(3/n)
Read 14 tweets

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