👉 When an audience becomes a customer, it can dramatically change the relationship. Creators, and their mod teams, need to ensure they understand how to manage customer relations.
This subscription offering may be different to manage than that of other platform subscriptions or purchases, such as on YT or Twitch, and more akin to Patreon.
👉 Creators should have clear and concise rules and policies for their server, and follow through on their enforcement of them (either with a mod team, bots, or a combination of both).
👉 Does this create additional liability for a creator that is operating a "server"? Still trying to process this one and explore what it means for Discord to be the hosting and platform provider…
… and to what extent legal and regulatory obligations extend to creators that create and manage the server community, and the content generated within.
👉 The Discord Server Subscription Policy prohibits monetization of a community w a "Primary purpose of marketing, advertising, or promotional benefit of a third party, such as third party servers, applications, businesses, or services."
I'm curious as to how Discord interprets who is a "third party" under these circumstances.
👉 Discord has to approve the buying and selling of servers. This could potentially impact creators that conduct business dealings.
To start, creators and their business teams exploring the new server subscription options should review the following:
The @FTC is suing @Google and @iHeartMedia after on-air personalities promoted the #Pixel4 phone as if they were owners or users of the phones themselves.
The FTC is pursuing the claims based on activity from October 2019 and 2020 alleging false endorsement claims that constitute unfair or deceptive acts or practices in or affecting commerce in violation of Section 5(a) of the Federal Trade Commission Act.
They are joined by state attorneys general from Arizona, California, Georgia, Illinois, Massachusetts, New York, and Texas.