After 1 year of activity here, I have learned a lot of things.
Most of my old beliefs have changed, thanks to many healthy discussions.
Not for the faint of heart or those who love comfortable lies.
My personal considerations on #SEO and how to improve 🧵
Most of my old beliefs have changed, thanks to many healthy discussions.
Not for the faint of heart or those who love comfortable lies.
My personal considerations on #SEO and how to improve 🧵
Disclaimer: as said before, these are personal considerations.
They may NOT work for you, everyone's free to craft their own path.
They may NOT work for you, everyone's free to craft their own path.
Most of the stuff you read on social media is fake or artificial.
There are wonderful and skilled people but the opposite is also true.
Always have a critical eye and don't fall for the money trap.
Following influencers promising you money won't get you reach.
Prove me wrong.
There are wonderful and skilled people but the opposite is also true.
Always have a critical eye and don't fall for the money trap.
Following influencers promising you money won't get you reach.
Prove me wrong.
SEO is much more diversified than many think.
There are entrepreneurs building big projects with just the basics.
For sure, they still need Specialists, but you don't need to be a genius to start.
At least, that's what I've noticed in 1 year.
There are entrepreneurs building big projects with just the basics.
For sure, they still need Specialists, but you don't need to be a genius to start.
At least, that's what I've noticed in 1 year.
The mainstream SEO information is aimed at beginners.
If you're reading this, you are probably already past that stage.
To level up, you need practice and networking.
No amount of theory is gonna save you.
If you're reading this, you are probably already past that stage.
To level up, you need practice and networking.
No amount of theory is gonna save you.
The average trend in SEO is "taking" from other fields and distorting definitions.
Just look at the long tail or even at most Semantic SEO concepts.
They are still separate from SEO, it's not like you rank better because you know 5 definitions.
Gotta study from the original.
Just look at the long tail or even at most Semantic SEO concepts.
They are still separate from SEO, it's not like you rank better because you know 5 definitions.
Gotta study from the original.
Backlinks are demonized for no reason.
Look, I am not the greatest fan of PBNs, but I don't discriminate link building.
Why is it strange to do PR Outreach?
It's not, don't believe everything you read.
Naturally, I am advocating good and quality link building!
Look, I am not the greatest fan of PBNs, but I don't discriminate link building.
Why is it strange to do PR Outreach?
It's not, don't believe everything you read.
Naturally, I am advocating good and quality link building!
There are different types of SEO.
I couldn't care less about B2B SaaS if I don't work with those websites.
Some takes are terrible for a model, but can be genial for another one.
Always take this into account.
That's why I tend to specify I talk about B2C content.
I couldn't care less about B2B SaaS if I don't work with those websites.
Some takes are terrible for a model, but can be genial for another one.
Always take this into account.
That's why I tend to specify I talk about B2C content.
It's always a good idea to start a personal project.
Do you have any idea of how many projects I don't like for how they are managed?
That's why I started doing my own projects.
Start to get more control of your life and skills.
No need to waste them in bad ideas.
Do you have any idea of how many projects I don't like for how they are managed?
That's why I started doing my own projects.
Start to get more control of your life and skills.
No need to waste them in bad ideas.
I don't know why generalism is sometimes praised.
You're going to be just another SEO in the world.
What's your catch?
Why should people think about you?
These are good questions to define your value proposition.
You're going to be just another SEO in the world.
What's your catch?
Why should people think about you?
These are good questions to define your value proposition.
https://twitter.com/GiordMarco96/status/1597686619674316800
Content isn't saturated because quality is often bad.
You can complain once you actually do it and get some results.
Don't be discouraged, there are blue oceans.
The problems are at most about budget and expertise.
You can complain once you actually do it and get some results.
Don't be discouraged, there are blue oceans.
The problems are at most about budget and expertise.
https://twitter.com/GiordMarco96/status/1592970797781377024
Most of the correlative SEO case studies have an agenda.
"This tool is better, trust me!"
You don't need accuracy but efficiency and convenience.
Complete accuracy for SEO data can't exist, forget about it.
"This tool is better, trust me!"
You don't need accuracy but efficiency and convenience.
Complete accuracy for SEO data can't exist, forget about it.
https://twitter.com/GiordMarco96/status/1593695610023993344
There are harder and easier markets.
SEO is defo easier in some countries, no doubt about that.
There is no need to lie, Google works best in English.
But I didn't think that the gap was that large.
Compare Japanese, Italian, and English SERPs and then tell me...
SEO is defo easier in some countries, no doubt about that.
There is no need to lie, Google works best in English.
But I didn't think that the gap was that large.
Compare Japanese, Italian, and English SERPs and then tell me...
I agree that we need a minimum knowledge of some SEO topics.
But I disagree with the bold takes of some.
Not every professional needs to know every technical detail or to be a content expert.
To each their own, it's not like you don't get money if you choose another route.
But I disagree with the bold takes of some.
Not every professional needs to know every technical detail or to be a content expert.
To each their own, it's not like you don't get money if you choose another route.
I know some great people that are scared of sharing their knowledge online.
That's because the community is not very nice.
Personally, I suggest they stop caring because people will judge you anyway.
At least give them something good to complain about.
That's because the community is not very nice.
Personally, I suggest they stop caring because people will judge you anyway.
At least give them something good to complain about.
Ageism is a problem in the industry but I can say the same for every other one.
Age in SEO doesn't really make you better.
For sure, experience matters but that's different from your age.
I rarely read about this problem in the community.
Age in SEO doesn't really make you better.
For sure, experience matters but that's different from your age.
I rarely read about this problem in the community.
Having a personal brand is great if you feel comfortable creating content.
It's always good to tie your image to some topics or services.
If you don't, someone else will do it for you.
I'd prevent that.
It's always good to tie your image to some topics or services.
If you don't, someone else will do it for you.
I'd prevent that.
Don't fall for the shiny things.
Yesterday it was TikTok hype, today it's ChatGPT.
Stay focused on what you do well and don't get distracted.
Don't get distracted by the buzz and just do what you love.
Google is dying since 2010 according to ""opinions"".
Yesterday it was TikTok hype, today it's ChatGPT.
Stay focused on what you do well and don't get distracted.
Don't get distracted by the buzz and just do what you love.
Google is dying since 2010 according to ""opinions"".
The level of data knowledge is super low in SEO.
Sheets functions are still considered state-of-art by many.
Better for you if you are just starting!
This is a good chance to diversify yourself and do what many can't.
It's so easy to prove the value of some tasks.
Sheets functions are still considered state-of-art by many.
Better for you if you are just starting!
This is a good chance to diversify yourself and do what many can't.
It's so easy to prove the value of some tasks.
https://twitter.com/GiordMarco96/status/1507822357750038528
Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.
If you liked this thread, consider liking and retweeting it!🧵
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bookk.me/marcogiordano
- Content audits for publishers and B2C content
- Consultancies and freelancing for publishers and B2C content
- Training and mentorship for data to anyone
bookk.me/marcogiordano
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