Can publishers and big content websites save time with Analytics?
Yes, and also get more $$.
The issue is that some skills are all but mainstream in #SEO.
Let's see 5 methods and ideas that I've tested 🧵
Yes, and also get more $$.
The issue is that some skills are all but mainstream in #SEO.
Let's see 5 methods and ideas that I've tested 🧵
1. Auditing Google Search Console data like an Analyst.
Checking what matters and taking actual action.
Many average SEO audits are expensive and produce long spreadsheets with generic advice.
Checking what matters and taking actual action.
Many average SEO audits are expensive and produce long spreadsheets with generic advice.
https://twitter.com/GiordMarco96/status/1595871340531023872
GSC data allow you to:
- Find decaying content
- Spot new opportunities
- Understand what can be improved
This is key intel because you can find what content is losing you $$.
- Find decaying content
- Spot new opportunities
- Understand what can be improved
This is key intel because you can find what content is losing you $$.
https://twitter.com/GiordMarco96/status/1588620643737534464
2. Clustering/Keyword Research.
Grouping together pages or keywords is a gamechanger.
Once you figure out how to do it, the rest follows.
My friend @LeeFootSEO has extensive experience on this topic.
cluster.streamlit.app/SERP_Cluster
Grouping together pages or keywords is a gamechanger.
Once you figure out how to do it, the rest follows.
My friend @LeeFootSEO has extensive experience on this topic.
cluster.streamlit.app/SERP_Cluster
Clustering keywords together allow you to get an idea of what you should write.
Lee tested it multiple times with Ecommerce, I did the same with Content websites.
This is key because it takes us minutes to generate ideas.
It takes hours for the average professional.
Lee tested it multiple times with Ecommerce, I did the same with Content websites.
This is key because it takes us minutes to generate ideas.
It takes hours for the average professional.
3. Scraping competitors.
Every data project starts with data (of course!).
Sometimes you want to check your competitors, and that's where scraping can help you.
With those data, you can analyze their URLs and then scrape their text.
Every data project starts with data (of course!).
Sometimes you want to check your competitors, and that's where scraping can help you.
With those data, you can analyze their URLs and then scrape their text.
https://twitter.com/GiordMarco96/status/1567942637516378115
Scraping allows you to get intel on what your competitors do.
Crucial examples include entities and anchor texts.
With that knowledge you can optimize your content or find new angles.
Crucial examples include entities and anchor texts.
With that knowledge you can optimize your content or find new angles.
4. Named Entity Recognition (NER).
Getting entities from text, that's it.
You can understand what you fail to mention or discover new topics.
I use pre-trained APIs like dandelion-eu from @SpazioDati (they should update it more tho).
TextRazor is another common choice.
Getting entities from text, that's it.
You can understand what you fail to mention or discover new topics.
I use pre-trained APIs like dandelion-eu from @SpazioDati (they should update it more tho).
TextRazor is another common choice.
https://twitter.com/GiordMarco96/status/1502736194546782210
I check entities by page and see where I can improve or what I can check.
I don't really do it when I have an extensive experience of the niche but it works anyway.
This process alone is useless without good content.
I don't really do it when I have an extensive experience of the niche but it works anyway.
This process alone is useless without good content.
5. Store data.
Not a method but storing data in databases is key.
GSC only stores the last 16 months of data, so nothing.
You can store daily your GSC data into BigQuery to prevent losses.
Better safe than sorry.
Not a method but storing data in databases is key.
GSC only stores the last 16 months of data, so nothing.
You can store daily your GSC data into BigQuery to prevent losses.
Better safe than sorry.
Databases allow for more flexibility and security compared to your random Excel file.
This eventually leads to:
- fewer headaches
- less money spent on security/restructuring
- your analyst will thank you
This eventually leads to:
- fewer headaches
- less money spent on security/restructuring
- your analyst will thank you
The usual way I predate on competitors is:
- Check their pages, get some query ideas
- Cluster them and get the articles to write
AND
- Check GSC data
- Find which queries get 0 clicks
- Time to write!
- Check their pages, get some query ideas
- Cluster them and get the articles to write
AND
- Check GSC data
- Find which queries get 0 clicks
- Time to write!
Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.
If you liked this thread, consider liking and retweeting it!🧵
If you liked this thread, consider liking and retweeting it!🧵
If you own a publisher or a content/niche website, I can help you.
I offer:
- Content audits to solve traffic and $$ loss
- Content Planning and Research
- Training and mentorship for data skills
bookk.me/marcogiordano
I offer:
- Content audits to solve traffic and $$ loss
- Content Planning and Research
- Training and mentorship for data skills
bookk.me/marcogiordano
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