The market has spoken. Are print news media listening?
A new marketing strategy using their print platform to amplify stories that target big tech corruption and monopoly on information would be helpful.
#EditorsChoice
rollcall.com/2022/12/06/big…
A new marketing strategy using their print platform to amplify stories that target big tech corruption and monopoly on information would be helpful.
#EditorsChoice
rollcall.com/2022/12/06/big…
A coordinated effort to research, investigate and report on the very issue gibing rise to their opposition.
A few well placed, well timed expose installment pieces on how tech throttles news coverage.
A few well placed, well timed expose installment pieces on how tech throttles news coverage.
They should also negotiate w product and service providers to only publish coupons on print media, especially in rural and lower income communities.
A more aggressive approach would be to employ this exclusivity in urban areas. If subscription fees increase, discount ad fees.
A more aggressive approach would be to employ this exclusivity in urban areas. If subscription fees increase, discount ad fees.
Or consider discount options and/or royalties for coupons used from print only sources. Both might encourage newspapers to run/promote the coupons more aggressively. Provides valuable data to both providers and publishers and encourage data-based pricing.
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