- Better than every competitor in terms of depth
- Unique POV/terms/n-grams
- Should have at least X internal links
- Sentences should be clear and stupid
There are infinite processes you can follow but life is imperfection.
Don't become a perfectionist.
Just do, get some healthy self-esteem by reading the BS they write online.
You can always fix it later.
It's always safer to have some systems in place and rely on evidence.
That's why I do a lot of screening and audits first.
I prefer showing something actionable first and guiding my actions with data (if relevant).