What's the best way to work on a website for #SEO?
No one really knows, there are multiple paths.
Take action and test as you go.
What should you test?
Practical tips for getting started with content and getting your first $1. 🧵
No one really knows, there are multiple paths.
Take action and test as you go.
What should you test?
Practical tips for getting started with content and getting your first $1. 🧵
Plan in advance what's needed.
Clusters, # of articles, internal linking structure.
This is the bare minimum.
You can always adjust halfway or change as you go.
The important is having some material to work on.
The ROI of drafts is $0.
Clusters, # of articles, internal linking structure.
This is the bare minimum.
You can always adjust halfway or change as you go.
The important is having some material to work on.
The ROI of drafts is $0.
Set up an arbitrary quality threshold.
You decide it.
Articles should have at least that much detail before I hit publish.
Once you ensure decent quality, you can always come back later to update and enrich.
The important is getting data and giving some food to Google.
You decide it.
Articles should have at least that much detail before I hit publish.
Once you ensure decent quality, you can always come back later to update and enrich.
The important is getting data and giving some food to Google.
This thread doesn't imply you use WordPress.
In fact, it's quite rare to work with it for some clients.
Anyway, you should find your ideal tech stack of plugins or functionalities.
What you really need for every project, so you don't waste time on research.
In fact, it's quite rare to work with it for some clients.
Anyway, you should find your ideal tech stack of plugins or functionalities.
What you really need for every project, so you don't waste time on research.
Internal linking is crucial but you need to have the pages to link first.
During the first stages, publish as much quality content as you can.
Try to frontload content in groups.
If you can't, no big deal. Publish first, optimize later.
During the first stages, publish as much quality content as you can.
Try to frontload content in groups.
If you can't, no big deal. Publish first, optimize later.
Schema, further refinements and optimizing titles come later.
Once you're already ranking and the investment is worth it, you can consider optimization.
This doesn't exclude a solid process at the start.
As mentioned before, you need a minimum quality threshold.
Once you're already ranking and the investment is worth it, you can consider optimization.
This doesn't exclude a solid process at the start.
As mentioned before, you need a minimum quality threshold.
I check internal links with Screaming Frog or Advertools (#Python).
If I want to be more detailed, I move to Gephi after a good Python crawl.
This allows me to actually see and play with the internal linking.
If I want to be more detailed, I move to Gephi after a good Python crawl.
This allows me to actually see and play with the internal linking.
https://twitter.com/GiordMarco96/status/1573722324246863874
I usually prefer to get backlinks once I have some quality content out there.
If I get some naturally, that's great!
If I don't, well, it's time to find a way around it.
I am still practicing with Off-Page because it's not my strongest suit though.
If I get some naturally, that's great!
If I don't, well, it's time to find a way around it.
I am still practicing with Off-Page because it's not my strongest suit though.
For finding what to optimize, I just pull data from the API.
Then, I analyze them as shown in this article, plus some other methodologies.
You will learn them when I will release my ebook.
This article was one of my first so some stuff was changed.
oncrawl.com/technical-seo/…
Then, I analyze them as shown in this article, plus some other methodologies.
You will learn them when I will release my ebook.
This article was one of my first so some stuff was changed.
oncrawl.com/technical-seo/…
My minimum quality threshold is often super high:
- Better than every competitor in terms of depth
- Unique POV/terms/n-grams
- Should have at least X internal links
- Sentences should be clear and stupid
- Better than every competitor in terms of depth
- Unique POV/terms/n-grams
- Should have at least X internal links
- Sentences should be clear and stupid
There are infinite processes you can follow but life is imperfection.
Don't become a perfectionist.
Just do, get some healthy self-esteem by reading the BS they write online.
You can always fix it later.
Don't become a perfectionist.
Just do, get some healthy self-esteem by reading the BS they write online.
You can always fix it later.
It's always safer to have some systems in place and rely on evidence.
That's why I do a lot of screening and audits first.
I prefer showing something actionable first and guiding my actions with data (if relevant).
That's why I do a lot of screening and audits first.
I prefer showing something actionable first and guiding my actions with data (if relevant).
https://twitter.com/GiordMarco96/status/1595871340531023872
Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.
If you liked this thread, consider liking and retweeting it!🧵
If you liked this thread, consider liking and retweeting it!🧵
If you own a publisher or a content/niche website, I can help you.
I offer:
- Content audits to solve traffic and $$ loss
- Content Planning and Research
- Training and mentorship for data skills
bookk.me/marcogiordano
I offer:
- Content audits to solve traffic and $$ loss
- Content Planning and Research
- Training and mentorship for data skills
bookk.me/marcogiordano
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