Vikki Ross Profile picture
Dec 15 22 tweets 17 min read
11. Tango bringing its old brand personality back
12. Hanging out at @sca2_0 with wonderful women Lex Di Benedetto, Ayesha Walawalkar, Clare Wilson, Bec Mortimer, @nickykc, @shannieloves, @ladysusan101, @natashananner, @luciecave and @H_A_Blackwell to judge @GeretyAwards
13. My brother @AdamRoss7 bringing this quote to my attention in one of his #CreativeSparks
14. @Twitter showing us what a great campaign looks like
15. Joseph Giles making the ordinary feel extraordinary
16. @AceAndTate trusting their audience to make an art and copy connection
17. Preacher showing off their way with words
19. @olibeale and @AlexandreHolder making us all fall in love with more brilliant copy for @bumble
20. Banging on about how brands talk in the latest edition of Copywriting - thanks for having me @GylesLingwood

laurenceking.com/products/copyw… Copywriting Successful writing for design, advertising and m
21. Meeting @thewordtonic - if you’re a Gen Z copywriter, connect with her and join her community

#CopywritersUnite

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More from @VikkiRossWrites

Jul 18, 2019
Never before have words been used to say so much about so much. Everyone everywhere is using words to share what they think, what they believe and what they want. They're writing reviews and breaking their own news. They're blogging and vlogging, broadcasting and podcasting.
So we don't need to rely on industry publications anymore. We can follow ad agency accounts to see their latest work. We can follow individuals for opinions. We can follow networks for events and resources.
Support, events and mentorship for women in advertising (feel free to add to this list)

@shesaysuk
@GGEatDinner
@CreativeEquals
@WhosYourMommaUK
@ForCre8iveGirls
@womenwho
@girlgaze
Read 20 tweets
May 21, 2019
If your client briefs you to write their brand guidelines and the brief says they’re dedicated, authentic, passionate, honest and trusted, @mellorandsmith, @Gracie_EG and I have done the work for you. Present our Bland Book. Thank us later.
#BlandBook
Our Bland Story
#BlandBook
Our Bland Positioning Statement
#BlandBook
Read 13 tweets
Mar 3, 2019
Ideal advertising planning methods according to @JWT_London's Planning Guide in 1974 - warning, I'm about to tweet the hell out of this document
"These different elements combine in various ways and interact with each other, so that for any brand there is a unique blend of appeals."
@JWT_London's Planning Guide in 1974
"To whom do brands appeal?"
@JWT_London's Planning Guide in 1974
Read 11 tweets

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