Never before have words been used to say so much about so much. Everyone everywhere is using words to share what they think, what they believe and what they want. They're writing reviews and breaking their own news. They're blogging and vlogging, broadcasting and podcasting.
So we don't need to rely on industry publications anymore. We can follow ad agency accounts to see their latest work. We can follow individuals for opinions. We can follow networks for events and resources.
Support, events and mentorship for women in advertising (feel free to add to this list)
If your client briefs you to write their brand guidelines and the brief says they’re dedicated, authentic, passionate, honest and trusted, @mellorandsmith, @Gracie_EG and I have done the work for you. Present our Bland Book. Thank us later. #BlandBook
Ideal advertising planning methods according to @JWT_London's Planning Guide in 1974 - warning, I'm about to tweet the hell out of this document
"These different elements combine in various ways and interact with each other, so that for any brand there is a unique blend of appeals." @JWT_London's Planning Guide in 1974
"To whom do brands appeal?" @JWT_London's Planning Guide in 1974