Justin Brooke Profile picture
Dec 22, 2022 10 tweets 2 min read Read on X
I wrote a book that made me $2.4mil, and it was never sold in bookstores or made any best seller lists.

Here’s what I learned… 🧵
Length doesn’t matter

My book was thinner than a pencil.

Only 70ish pages long.

I wrote it by writing a 10 day email series. Slapped an intro and outro on it and VOILA - a book!
Upsell to audio

Most people buying your book don’t want to wait for shipping.

They’ll gladly pay another $10-$20 for the audiobook version. Cost me only $300 on Fiverr for the voiceover.
Upsell to course

Books attract self-learners.

Self-learners like to buy courses. We offered them $100 off in our book for a $249 course.

Even though only 20% bought our upsell this extra revenue made our ads profitable and we scaled to nearly 50 sales a day at our peak.
Upsell to coaching

After our customers received our book, we would call them to let them know we have people available to help them do what we teach in the book.

Many were happy to get help and bought our coaching program for $3k.
ShipOffers + 48hrBooks

These two services were key to our printing and shipping of our books.

We tried many services and some would deliver the wrong book, misprints, and worse.

Trust me, just use these two services.
Use Google ads

We used Google search ads #PPC for anyone searching “retargeting book” and cost us roughly $9 per buyer.

Make sure to also use Google remarketing ads for anyone who visits and doesn’t purchase right away.
Use FB ads

We used FB ads to both target a lookalike audience of our subscribers and also retarget anyone who visited our pages.

This was substantially more expensive per customer $18-$35 per sale, but was still profitable.
What I Would Do Differently

1. Offer a video tour for those who didn’t want to get on a call

2. Outsource the sales calls, building a sales team is hard

3. Send the book with a sales letter in the packaging
If you liked this information…

I’d love a RT, it helps me a lot.

Also, follow @IMScalable for more tips and threads like this.

💪🧠

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More from @IMJustinBrooke

Jul 24
Yesterday I set up an ad.

Today my ad has been seen by almost 100,000 people.

Targeted people.

People I specifically chose for it to be shown too.

All for under $100.

This is why I don’t care a lick about SEO or social media.

But…

Does it convert?

(Cont.)
With this particular skillset I have unlimited targeted traffic at my disposal.

I can turn it off and on like a light switch.

You can do this too.

Anyone can.

The trick is being able to “keep the light switch on” so to say.

Meaning…

Can you afford to keep paying for the clicks?

Aka does it convert?

Where most people go wrong here is they blame the traffic.

It’s like a store owner going outside and yelling at the billboard because his salesman cannot close a deal.

Insanity.

As former CEO of AdSkills, overseeing thousands of ad campaigns…

Traffic is rarely the problem.

So what is it?

The offer?

The landing page?

90% of the time the reason people fail at ads is a gross misunderstanding of math.

Yes copywriting helps.

A good offer really helps.

But if you understand advertising math, you can “put lipstick on a pig” as they say.

You can virtually force your offers to work.

(Cont.)
Here’s a question I asked AI about ad buying…

If my clicks cost me $3 and I buy 1,000 clicks. Then I send them to an advertorial that gets a 20% click through rate to our lead gen page. Then on the lead gen page they convert to leads at 8%. How many leads will I get and what is my cost per lead?

For the last 20yrs I used spreadsheets to figure this math out.

Today I can just ask the 🤖

The answer is 16 leads at $187.50 per lead. is great at this math.

And this is how I can know on paper - before I spend a dime - whether my ads will work or not.

I know with almost perfect certainty whether I will profit or not before running my ads.

And that gives me the confidence to push my chips all in with ads.

They still teach this skill in AdSkills, in lessons I taught myself, under what they call “AdSkills Academy.”

Used to be free. Don’t know where it is. New owner moved everything around. But it’s there.

Still we have a question…

But did it convert?

My ad was seen by 100,000 people in under 24hrs for under $100? Did it work?

Is it profitable?

(Cont.)Perplexity.ai
Read 4 tweets
Dec 8, 2023
After 20 years of launching offers and making millions…

Here’s how I go from research to cha-ching! 💰

A thread 🧵
Right now I’m turning a brand I’ve been sitting in “Happily Unemployed” into a paid newsletter.

Figured it might be helpful to explain my process of how I plan to enter (and win) in an already crowded space.

Where do I start?

At the END!
If everything goes as successful as I wish it to go, what does that look like?

My pastor calls this looking out 10yrs and calling it forward in 6 months.

Because with God anything is possible.

So in 10yrs I want 10mil email subscribers with 100k of them paying for the upgraded version at $99/yr.

That’s a $10mil business.

But WHO is on this newsletter?

That’s a MAJOR key…

I moved this idea from “FaithFunnels” to “HappilyUnemployed” so it could reach a broader audience.

We want to reach not just Christian families, but families in general.

What kind of families?

Families wanting to be in business.

Ok so if you are paying attention I am trying to build a paid newsletter for 10 million families wanting to start a business and convince 1% of them (100k) to upgrade to $99/yr.

Let’s get started…
Read 8 tweets
Nov 27, 2023
10,000 plus hours of teaching marketing leads me to this simple system…

(It never fails)

🧵
But first, let’s discuss the assets you’ll need…

⁃5 Page Website
⁃Lead gen page
⁃Social profile
⁃Google Tag Manager
⁃Google Analytics
⁃Google Ads accounts
⁃FB or Twitter ad account

Now, let’s put these together into an evergreen campaign that grows as you grow.
I like to start with an analogy of a boat…

You are the captain of a boat (your business) out on the open ocean (your market) trying to attract fish (your customers).

Your website is your boat, the pages of that website are your fishing poles, and the content you create is the bait that attracts the right fish.

That is your #DigitalMarketingStrategy in a nutshell.

Let’s dive deeper into this tho…
Read 15 tweets
Nov 9, 2023
I’ve made $1.9mil sending out this exact 5 email sequence on Black Fridays.

Details in thread… 🧵 Image
This is a 5 part email series, delivered over 7 days.

First question I get is…

Why not 7 emails? Why not email on day 3-5?

I don’t have a great answer, but this has made me millions so I just don’t change it up.

Let’s break down each email…
Email #1

This email goes out the first day of your promotion.

It’s a standard announcement email. Here’s what’s happening, here’s what you get, but the deal ends in 7 days.

Don’t over complicate this. Just tell them what the deal is and that they have 7 days to get it for xx% off.

The next email gets clever…
Read 7 tweets
Jul 11, 2023
I said I was going to start "giving it all way for free" sooo...

Here's how I would get 4 clients paying $2,500 in the next 90 days 🧵
First thing you need is leads, kind of hard to sell 4 clients to 0 people.

Good news, if you reading this you already have everything you need. NOOO I'm not about to teach you to DM spam people 🤮
Choose a niche, literally just choose, do not over think this.

Any niche that has a magazine is fine. Magazines can only live by advertisers and advertisers live because of buyers.

Therefor... If magazine, then there is enough buyers. JUST PICK!!!! PICK!!!
Read 15 tweets
Jun 8, 2023
After 18yrs running paid traffic, this is my "gun to the head" formula to guaranteed profit...
First, make sure you have Google Analytics 4 properly installed on your site.

It's like a condom, you don't running around out in the wild without one.

Once that's done now you're ready to start...
Start with #googleads, specifically Google search ads for your brand keywords.

For me that would be...

"Justin Brooke"
"AdSkills"
"Retargeting Recipes"

My name, my company, my book title. Names, products, and brand names only.

Next step...
Read 10 tweets

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