We have two main subscription plans, CORE ($19mo) and CORE+ ($49mo).
Noticing that international customers struggle with monthly billing, so offering annual.
Have seen Skillshare and Masterclass pivot to this also.
In the past our funnel has been free trial > choose CORE or CORE+
In 2023 we are switching to free trial > CORE+ annual.
This should greatly help us scale our paid traffic and we can always down sell to monthly or even CORE.
Lastly, we are bringing major upgrades to our product.
Have partnered with a tracking SaaS to bring us monthly tracking lessons.
Adding a whole new category for AI to keep our customers hip to all things #AI and ML.
Plus a slew of new experts.
Next my ministry, FaithFunnels…
In 2022 I was just doing consulting either giving my time as help or giving my consulting fees as donations.
In 2023 we are pivoting to a podcast + paid newsletter to scale our reach.
The podcast is essentially “How I Built This” but for Christian ministries.
Have a killer team helping me. My role is to interview successful digital ministries to show others how they can also fund their passion to spread the Gospel.
The newsletter will expand on the podcast with more tactical examples and tutorials.
Podcast = what to do
Newsletter = how to do it
Project updates…
Retargeting Recipes getting a 2nd edition printing
10000 Leads a Day getting a whole new website and monetized via aff commissions for LeadsHook and ActiveCampaign
Building BetterPrompts.ai as newsletter focusing on prompt engineering and AI use cases
2022 end of year stats coming soon…
Make sure you follow @IMScalable to keep up with how things are going and get ideas for your own money moves.
💪🧠
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In 2007, I was so broke I paid half my electric bill just to scrape up $60 to put on Google ads.
Today, I've built two 7fig businesses, run one of the largest ad training companies in the world, & been interviewed on 37 podcasts.
This is a 🧵 about how it all happened...
To tell this story right, I have to start in 2005.
This is when I started my first website. My goal was to build a website that paid my bills.
People laughed at my goal.
I failed for the next two years straight.
In 2007 I landed an internship with a millionaire.
I'll explain who, later.
My job as an intern was to study this millionaires library of courses and write review articles about them so he could earn affiliate commissions from them.
You won't find me on any "Comma Clubs" but I've built a 7 figure membership site, and we have thousands of members.
Here's the best methods I've tested for acquiring FLOODS of new members...
1/ FREE TRIAL (duh)
Dan Kennedy said it best "Free trials will TRIPLE your sign up rate." There's a reason why EVERY successful SaaS company starts with a free trial. People want to see inside and give it a test run. Which brings me to my next MAJOR tip...
2/ VIDEO TOUR
Every customers fear is that when they get inside they might not like the product. Make sure on your sales page or somewhere in your marketing material you have a video tour. This is a 10-20 minute video that shows visitors everything they get inside.
I wrote book that made me $2.4mil, and it was never sold in bookstores or made any best seller lists.
Here’s what I learned…
1/ Length doesn’t matter
My book was thinner than a pencil. Only 70ish pages long. I wrote it by writing a 10 day email series. Slapped an intro and outro on it and voila - a book.
2/ Upsell to audio
Most people buying your book don’t want to wait for shipping. They’ll gladly pay another $10-$20 for the audiobook version. Cost me $300 on Fiverr for the voiceover.
After making over $5mil selling courses online, there are 3 exercises I start with EVERY TIME…
MARKET MAP
This is a spreadsheet with the names of the top players in my niche (at least 10), their websites, traffic stats, blog, & social profile.
With this document I am able to know who my competitors are & what the market is already interested in. It’s my “idea source.”
CUSTOMER PERSONA
I like to use a slide deck for this as it’s easier to share/read. Mine usually include name, age, gender, family status, income, education, stores they shop at, books they read, influencers they follow, frustrations, and dislikes.