How to build your audience without feeling like you’re BEGGING for attention.

6 tips to get the growth you deserve (without getting cringe in the process):
Most new creators struggle because they:
• Aren’t sure what type of content their audience wants
• Are worried about coming across as spammy or desperate
• Unwilling to promote themselves or their products

These feelings can stop you from taking any meaningful action.
To create content that resonates with your audience without feeling lost,

🔸 Get to know your audience.

Find ways to ask more questions. Interact regularly.

Dig deep into their challenges and understand where they need help.

Then figure out how you can be of service.
🔸 Focus on providing value first.

Make a conscious effort to:

• Share helpful information
• Be a leader in your space
• Entertain them

Even simply being present and available to engage authentically is huge.
🔸 Collaborate.

You already look for inspiration from other creators.

But do you seek out opportunities to collaborate with the people around you?

Reach new people without coming across as spammy by teaming up.
🔸 Become a scientist.

Experiment.

Try different types of content.

See what resonates with your audience.

This can help you understand their interests and preferences better.

Don't be afraid to fail.
🔸 Showcase your behind-the-scenes.

Share some of the process involved in your work.

People love seeing how others do things.

(Building in public tends to correlate with getting more DMs from potential clients, too.)
🔸 Offer a good freebie.

We get so obsessed with writing posts that we forget to think bigger.

Put together a cheatsheet, mini-course, workbook, or other lead magnet.

Help your audience achieve their goals, get their email, and build a loyal following.
🔸 Be consistent.

Stop posting for a while and guess what happens?

The algorithm will penalize you.

People will forget you.

If you want to keep your hard-won audience engaged, you have got to keep showing up.
Definitely:
🔸 Get to know your audience
🔸 Offer a good freebie
🔸 Become a scientist
🔸 Collaborate

BUT — If you only remember two tips from this thread:

🔸 Stay consistent, and
🔸 Always provide value.

That'll take you places.
That's a wrap! Let's keep growing.

If you enjoyed this, follow me @thatroblennon for more on creating that audience-driven business you're dreaming about.

And please like/comment/RT:
I wrote this thread in 28 minutes total.

How'd we do?

Rate this thread:
If you enjoyed this, you'll love getting actionable wisdom on writing and audience building in your inbox.

Join 1,978+ founders, solopreneurs, creators, and agencies:

creatorboost.beehiiv.com/subscribe

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Rob Lennon 🗯 | Audience Growth

Rob Lennon 🗯 | Audience Growth Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @thatroblennon

Dec 30
Top 7 four-letter words to help you FAIL HARD at growing your following online:
FART - Follow All Rules Tediously

First, you must abide by the rules in this thread if you want to succeed at failing.

If you don't FART, you won't go nowhere.

But if you do FART, your audience-building dreams will never come true.
BIFF - Believe In False Facts Frequently

There are only two Fs in this acronym. Agree?

Good. You're on the right track.

Someone online posted this, so it must be true.

Like, truly true. Truly truly true.
Read 12 tweets
Dec 27
It’s time for the 2022 Rob Awards, featuring this years:

• Worst follower
• Most awkward TWTR moment
• Most money made in 24 hours
• Best sales pitch in a DM
• Best/most cringe dad joke
• And more!

With your host… introducing the man himself…
"Welcome, everyone, to the first annual 2022 Rob Awards,

where the only thing more impressive than the nominees

is the fact that our host has managed to keep his name relevant for over 3 months on social media.
"Speaking of which, I can’t believe it’s already 2023!

Time flies when you’re constantly refreshing your Twitter notifications.
Read 20 tweets
Dec 24
I had a breakthrough with AI this week. Really, one on top of another.

It was the kind of moment that leaves you stunned for second.

I ran back through the ideas in my head multiple times.

Tested them on the screen.

I felt sick to my stomach.

My discovery. It... worked:
I'd been wanting to release a mini-course on using AI to assist with writing for a while.

And while building the course, a saw a sudden alignment between
• AI tools,
• writing frameworks
• tweet/LI post structures
• fiction techniques
• the way people want to operate...
Even though it feels like magic, I'm calling it AI Content Reactor.

Reactor, as in, building a writing system that is also a power station.

It doesn't just help you create one thing faster. It powers every aspect of creation.
Read 8 tweets
Dec 20
A lot of people post about audience building.

Some posts help. And some forever change you.

Here are 7 threads from this year I keep coming back to:

(from my best-of-the-best bookmarks in 2022)
1/ Systems:
@thejustinwelsh shows you how small and simple systems and habits can compound growth over time

& save you from overwhelm and confusion every week when you sit down to write.
@thejustinwelsh 2/ Formatting:

Don't write big-bulky-boring paragraphs that consume too much brain energy of your readers.

Here are some formats by me @thatroblennon to make your writing consume less brain energy to read.
Read 10 tweets
Dec 17
Most ideas you read are totally forgettable.

But then there's people like Alex Hormozi, whose ideas seem insanely valuable.

The difference isn't the quality of thinking. It's how it's framed:

(How to transform your ideas into $$$—) Image
The secret is packaging your knowledge as frameworks.

Here's how:

🔸A framework is...

...a structured approach or set of guidelines to solve a problem or achieve a goal.

Take something complex, and simplify it into something that's easy to remember and apply.
🔸 Frameworks are ownable

Frameworks have interesting and unique names that suggest real value.

This allows you to own the idea. Associate it with your personal brand.

Rather than forgettable advice, this is YOUR advice.
Read 14 tweets
Dec 16
Last night I published a promo tweet for my newsletter.

Tbh, I wasn't happy with the copywriting.

But — I've also not tweeted about the newsletter at all quite a bit.

So I sent it anyway.

(~Quick mindset rant~)
This morning, we have ~30 new people signed up.

At 1,854, that's a ~1.5% increase.

From one tweet.

To one of my most valuable (and thusfar under-invested-in) resources as a solopreneur.
Sometimes you need to draw a line, and when you're done, call it done.

You need to move on and get to the next task.

It's the right amount of time/effort.

You'll do a better job next time.

Getting used to this ugly, imperfect world can be a super power for you.
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(