How to build your audience without feeling like you’re BEGGING for attention.
6 tips to get the growth you deserve (without getting cringe in the process):
Most new creators struggle because they:
• Aren’t sure what type of content their audience wants
• Are worried about coming across as spammy or desperate
• Unwilling to promote themselves or their products
These feelings can stop you from taking any meaningful action.
To create content that resonates with your audience without feeling lost,
🔸 Get to know your audience.
Find ways to ask more questions. Interact regularly.
Dig deep into their challenges and understand where they need help.
Then figure out how you can be of service.
🔸 Focus on providing value first.
Make a conscious effort to:
• Share helpful information
• Be a leader in your space
• Entertain them
Even simply being present and available to engage authentically is huge.
🔸 Collaborate.
You already look for inspiration from other creators.
But do you seek out opportunities to collaborate with the people around you?
Reach new people without coming across as spammy by teaming up.
🔸 Become a scientist.
Experiment.
Try different types of content.
See what resonates with your audience.
This can help you understand their interests and preferences better.
Don't be afraid to fail.
🔸 Showcase your behind-the-scenes.
Share some of the process involved in your work.
People love seeing how others do things.
(Building in public tends to correlate with getting more DMs from potential clients, too.)
🔸 Offer a good freebie.
We get so obsessed with writing posts that we forget to think bigger.
Put together a cheatsheet, mini-course, workbook, or other lead magnet.
Help your audience achieve their goals, get their email, and build a loyal following.
🔸 Be consistent.
Stop posting for a while and guess what happens?
The algorithm will penalize you.
People will forget you.
If you want to keep your hard-won audience engaged, you have got to keep showing up.
Definitely:
🔸 Get to know your audience
🔸 Offer a good freebie
🔸 Become a scientist
🔸 Collaborate
BUT — If you only remember two tips from this thread:
🔸 Stay consistent, and
🔸 Always provide value.
That'll take you places.
That's a wrap! Let's keep growing.
If you enjoyed this, follow me @thatroblennon for more on creating that audience-driven business you're dreaming about.
I had a breakthrough with AI this week. Really, one on top of another.
It was the kind of moment that leaves you stunned for second.
I ran back through the ideas in my head multiple times.
Tested them on the screen.
I felt sick to my stomach.
My discovery. It... worked:
I'd been wanting to release a mini-course on using AI to assist with writing for a while.
And while building the course, a saw a sudden alignment between
• AI tools,
• writing frameworks
• tweet/LI post structures
• fiction techniques
• the way people want to operate...
Even though it feels like magic, I'm calling it AI Content Reactor.
Reactor, as in, building a writing system that is also a power station.
It doesn't just help you create one thing faster. It powers every aspect of creation.