Thread by @JoeGTJones

If you read one thing before @DPCIreland's decisions vs. @Meta are published, let it be this tour de force by @Jenn_Bryant1008! #dataprivacy #GDPR #holdontoyourhats iapp.org/news/a/breakin…

With the Privacy Community's Who's Who sharing their views...

@gabrielazanfir: "The community spent a lot of time analyzing and understanding requirements for consent and legitimate interests in the past years, and not so much the ‘contract’ lawful ground"

@omertene signaling that European DPAs may be ready "to rewrite consumer contracts, including terms of use, to counter power imbalances and impose privacy protective measures.”

@EstelMP on this predicting "that the privacy invasive targeted-ads business model is slowly but surely ending and that privacy-friendly solutions will need to be found quickly"

@IAB's Lartease Tiffith: "This wasn’t a slam dunk case, clearly. What we have is a lot of regulatory uncertainty, there is still some ambiguity and there are clarifications that are needed."

@NathalieLaneret: "It is necessary that GDPR legal bases are interpreted in a flexible manner to align with the wide varieties of business activities and relationships of the rich and complex advertising ecosystem"

@OdiaKagan: companies should focus on providing “appropriate disclosure, in real time, not buried in long terms of use, in language that is clear and easily understood by the consumer”

@PrivacyPros will host a LinkedIn Live that dives into the need to know. Stay tuned!