Purch It will be a helpful tool for older people who want to shop online, as it simplifies the process of finding products they see on TV shows and movies.
The image recognition technology of the app makes it easy for users to find products by simply taking a photo or video, which can be beneficial for older individuals who may not be as comfortable with traditional online shopping methods such as typing keywords into a search bar.
Additionally, the app can provide a friends and family curation system to ensure that what you are buying is the right product.
However, it's worth noting that it's important to consider the #accessibility of the app for older people, such as making sure the interface is easy to navigate and understand, providing a large font size, and providing alternative ways of searching products.
In summary, Purch It can be a useful tool for older people who wants to shop online, but it's important to consider accessibility and user-friendliness when developing the app for this demographic.
We will be conducting user testing in the near future, if you're interested email hello@purchit.co.uk with the Subject "User Testing 2023". We will be choosing 10 people who will win online shopping vouchers :)
Product placements I've noticed on #ThelastofUs Episode 1:
Panasonic Clock & Radio
Beyonce (I know but she's a brand!)
Tabasco hot sauce
Jansport Bagpack
Paper Mate Ink joy Pen
Black Kit Cat Klock
The Watch (I'm not sure whether it actually is.. I'm almost certain... if not it should be!)
Many people wont think twice but areas / locations / citites / countries can 100% be product placement whether its meant to be or not....
Purch It has several market opportunities that can be leveraged to drive growth and success:
(video too big for twitter so here's the link)
#Ecommerce: The e-commerce market is rapidly growing, with more and more consumers turning to online shopping. Purch It can tap into this trend by providing a convenient and easy-to-use platform for users to discover and purchase products they see on TV shows and movies.
#affiliatemarketing : Purch It can generate revenue through affiliate marketing by partnering with retailers and brands. When a user purchases a product through Purch It, the company earns a commission.