When I'm teaching workshops, I hear that last one all the time.
But you don't need to be a "word person." ANYONE can be an accessible writer.
Anyway.
Obviously people make spelling mistakes.
And when people make spelling mistakes, many of us respond like this:
💼 We say: unprofessional
"Her emails are totally unprofessional; she confuses they're and their" - recent client.
🧠 We say: stupid
"Haha he can't even spell definitely, the idiot" - recent client about his direct report. (also whyy is this funny?)
➡️ Or we dismiss people's views.
But why mock someone's spelling, if you really want to challenge their racist, sexist, ableist ideas?
Saying "lol you can't even spell transgender" isn't an amazing clapback.
Just challenge their content.
There's a quote that goes something like "Hitler was no less a monster because he could pen a good speech" (does anyone know the one I mean? Help me find it please!)
Because spelling isn't a MORAL issue.
You're not a bad person if your spelling is "bad."
Obviously.
"OK but Ettie, isn't spelling words right is an accessibility issue?"
Yes. We do have to spell words right.
✅ Spell words right and screenreaders can read them out correctly.
❌ Misspell them and users hear a jumble of letters. #A11y
We DO need to spell these words right. And that's what autocorrect, and spelling & grammar checker are for.
And also - responding kindly and pleasantly to mistakes?!
Can we all just be a bit kinder, more relaxed and not treat spelling errors as some kind of personal failing?
(Also I really hope some people will read this and not know what I'm talking about - like they've genuinely never worked anywhere where spelling errors were mocked).
In conclusion, I think we should be wayyyy more chill about spelling mistakes.
Point them out. Be nice about it. Move on.
I know at #CopywritersUnite y'all are typo positive, so perhaps you won't put a hit out on my for saying this.
But intrigued to know what other copywriters think of this.
How important is spelling?
Do you notice copywriters treating "lol u cant spell" as a hilaaarious insult?
Interested to hear what copywriter pals think of this one.
Ettie: “If someone asks us how to talk more inclusively about disability, my first answer would be: just actually consult with disabled people. That will give you your answer. Not everyone agrees! To take autism as an example. 1/4
More than 90% of autistic people in the UK prefer – sorry, not prefer – USE identity-first language. That’s: “I’m autistic” not “I have autism.” That still doesn’t tell us what everyone wants. 2/4
I can't upload the .srt file so here are the captions:
"With anti-oppressive language, like, it's simultaneously absolutely transformative. Because language does absolutely shape how we experience reality. 1/3
It shapes what we consider is normal, whose needs we care about, what policies we support, everything. But also... it's only words. And anyone who thinks we can just slap a new word on something else and make it inclusive is kidding themselves. 2/3
White supremacy culture's number one strategy is to make us afraid.
All of its characteristics are driven by fear.
We fear not being good enough, not being enough, not being lovable.
When we are afraid, we are easily manipulated by any false yet powerful sense of safety.
The promised safety is false.
It is based on the abuse and misuse of power that shows up as everything from microaggressions to deadly violence at whoever or whatever we are told to fear.
When we talk about inclusive content, we’re activating the idea of inclusion, or bringing people into spaces that have historically excluded or marginalised them.
Inclusion thinking:
• Focuses on interpersonal behaviour,
• Encourages an individualised view of social systems,
• Gives us permission to see complex problems as the result of ‘one bad apple.’ It distracts us from dismantling systems of oppression.