My 10 quick recommendations to SEOs that want to know data.
The most underrated yet extremely profitable skills that your clients need.
Yes, there are a lot of websites that have severe issues.
No, #SEO alone is not enough if they can't find their problems.
Let's see them 🧵
The most underrated yet extremely profitable skills that your clients need.
Yes, there are a lot of websites that have severe issues.
No, #SEO alone is not enough if they can't find their problems.
Let's see them 🧵
1. Don't just learn to code.
You don't want to be a developer, you should get closer to an analyst, in case.
Code is the weakest part of your work, as you are an SEO.
Storytelling and understanding patterns are where you add value.
You don't want to be a developer, you should get closer to an analyst, in case.
Code is the weakest part of your work, as you are an SEO.
Storytelling and understanding patterns are where you add value.
2. Most of the industry advice about data is given by people without qualifications.
This alone makes most information factually incorrect.
You can notice it while reading case studies that skip steps.
Practice alone isn't enough, you need basic theory.
This alone makes most information factually incorrect.
You can notice it while reading case studies that skip steps.
Practice alone isn't enough, you need basic theory.
3. Focus on the insights, not on the tools.
People should pay for your insights, not for your tech knowledge.
This is what makes you unique.
They can steal your code but not your thought process.
Invest here!!!
People should pay for your insights, not for your tech knowledge.
This is what makes you unique.
They can steal your code but not your thought process.
Invest here!!!
4. Tech SEO has literally no connection.
I am a Content SEO who studied Analytics.
Data skills live outside the SEO realm, as you can apply them to any problem.
You don't need to be a Tech SEO because I am not one.
For sure, many will tell you it's a good complementary skill.
I am a Content SEO who studied Analytics.
Data skills live outside the SEO realm, as you can apply them to any problem.
You don't need to be a Tech SEO because I am not one.
For sure, many will tell you it's a good complementary skill.
5. You need Math but it's easier than you imagine.
Most of the stuff you want to learn is either high school level or basic Stats.
It's mandatory to understand what you are saying but it's not that hard as you think.
Data Science books can guide you at this point.
Most of the stuff you want to learn is either high school level or basic Stats.
It's mandatory to understand what you are saying but it's not that hard as you think.
Data Science books can guide you at this point.
6. Study what's necessary for your domain (SEO).
Machine Learning is largely overrated for our use cases.
You get more value with Analytics and Natural Language Processing.
I would even tell you to skip models altogether and just work on Analytics.
Machine Learning is largely overrated for our use cases.
You get more value with Analytics and Natural Language Processing.
I would even tell you to skip models altogether and just work on Analytics.
7. Focus on projects early on.
I don't care about the nth broken links project.
You should work on specific use cases that add value.
Often, it's stuff you've never seen online.
Practice and practice until you are good enough.
I don't care about the nth broken links project.
You should work on specific use cases that add value.
Often, it's stuff you've never seen online.
Practice and practice until you are good enough.
8. Being analytical takes time.
You don't get the right mindset in 2 days.
As you practice and learn, you'll notice that questioning plays a crucial role.
Never assume unless you have good reasons.
You should already have this skill as an SEO though...
You don't get the right mindset in 2 days.
As you practice and learn, you'll notice that questioning plays a crucial role.
Never assume unless you have good reasons.
You should already have this skill as an SEO though...
9. Python or R, no difference BUT...
Pick the former as it's more popular.
Selling yourself is more important than anything else.
#Python is more suitable to communicate with IT professionals and for generic scripting.
But you are still not paid for using it.
Pick the former as it's more popular.
Selling yourself is more important than anything else.
#Python is more suitable to communicate with IT professionals and for generic scripting.
But you are still not paid for using it.
10. SQL and databases are essential.
You can start with Python as you'll often deal with CSVs.
Later on, you need to study some SQL for databases.
The synergy between BigQuery and GSC is incredible, and it's needed for large websites.
You can start with Python as you'll often deal with CSVs.
Later on, you need to study some SQL for databases.
The synergy between BigQuery and GSC is incredible, and it's needed for large websites.
"But man you don't need them".
Yes, like pretty much anything in SEO.
These are complementary skills that benefit a minority.
If you are in that group, you can add unique value and have the edge.
It's unthinkable to rely on outdated systems in a data world.
Yes, like pretty much anything in SEO.
These are complementary skills that benefit a minority.
If you are in that group, you can add unique value and have the edge.
It's unthinkable to rely on outdated systems in a data world.
Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.
If you liked this thread, consider liking and retweeting it!🧵
If you liked this thread, consider liking and retweeting it!🧵
I offer:
- Content audits for publishers and B2C content
- Consultancies and freelancing for publishers and B2C content
- Training and mentorship for data to anyone
bookk.me/marcogiordano
- Content audits for publishers and B2C content
- Consultancies and freelancing for publishers and B2C content
- Training and mentorship for data to anyone
bookk.me/marcogiordano
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