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Jan 23 โ€ข 16 tweets โ€ข 7 min read
๐Ÿงต We believe that on-chain asset management is the next narrative that will drive large-scale DeFi adoption.

But it's more than just a narrative! Asset management platforms can act as the infrastructure and liquidity hubs for DeFi!

Here is the business case for Factor ๐Ÿ‘‡
๐Ÿ˜ƒ The opportunity:

To transform DeFi from a niche, siloed billion-dollar industry into a widely adopted trillion-dollar industry.

We can do this by providing a secure, no-code, one-click infrastructure to aggregate core DeFi products and liquidity. 2/
๐Ÿ˜• The problem:

But first, we must overcome a number of challenges!

DeFi is an early-stage, fragmented market that faces a vast number of barriers to entry.

These issues range from technical to usability to perception. Let's break down some of the key issues one by one. 3/
๐Ÿ๏ธ Siloed protocols:

DeFi 1.0 burst onto the scene with the likes of #AAVE and #UNI creating the ability to lend, borrow, and trade.

These robust products have stood the test of time, but they are siloed which may inhibit their potential.

Interoperability is needed! 4/
๐Ÿ› ๏ธ Limited flexibility:

Innovators like #CRV and #YFI emerged creating the first iteration of aggregated DeFi products and yields.

Great products (that Factor can utilize) but still somewhat siloed and limited in flexibility. 5/
๐Ÿ’ป Technical barriers:

The process is still very complex if a user wants to create their own innovative products or vaults.

Multiple chains and protocols, fees, impermanent loss, rapidly changing emissions, yields, and market conditions.

Limiting challenges for most! 6/
โ“ Complex user journeys:

There are great tools like @DefiLlama, but the ability to fully aggregate info and execution from one platform is still lacking.

It's a full-time job to track, manage and execute, and it requires a degree of skill that limits adoption. 7/
๐Ÿฅง Inability to fractionalize:

Now let's say you do have the skills and expertise and want to benefit from that (like asset managers in the TradFi world)!

There are very limited options to aggregate your strategies, fractionalize and monetize them. 8/
๐Ÿ•ต๏ธ Lack of transparency:

Let's say you can achieve that, there's still a lack of transparency.

Yes, everything is on-chain, but clear strategy/vault metrics are often lacking.

It makes it hard for asset managers to market, and hard for investors to trust. 9/
๐Ÿ”’ Where we are now:

We've spent the whole thread so far giving you doom and gloom on the challenges. But DeFi is flourishing.

Last cycle we created the building blocks, liquidity, and first semblance of interest from institutional players.

Now we piece it together 10/
๐Ÿ”“ Where we want to be:

We need to knit all of this together to enable far easier, quicker, cheaper, and more transparent access.

A robust platform that gives protocols, treasuries, and individuals the tools to create and manage unique financial instruments in one place. 11/
๐Ÿš€ Introducing Factor:

FactorDAO is building this! A no-code platform aggregating core DeFi assets and liquidity on top of one infrastructure layer.

Enabling anyone to easily combine a range of assets in a few clicks to meet their #RealYield or hedging needs. 12/
๐Ÿ“Š What it does:

It allows asset managers (protocols, treasuries, or individuals) to create innovative vaults, acquire TVL, and earn fees.

It enables investors to deposit and receive yield with a single click. Institutional grade, scalable asset management on #Arbitrum. 13/
๐Ÿงฐ How you can use it:

One-click ability to create tokenized baskets with all supported assets.

Build your own custom yield pools that align with your risk profile.

Create totally unique derivatives from options to futures, to meet your hedging and yield requirements. 14/
๐Ÿค Our launch:

Keen to get involved? Our public sale is launching on @Arbitrum via our partners at @CamelotDEX on the 20th of February.

Check out the article below for full details and keep an eye out for our upcoming Twitter Spaces.

15/
medium.com/@FactorDAO/fctโ€ฆ
๐Ÿ‘จโ€๐Ÿซ Learn more:

๐ŸŒ Website: factorlaunch.com
๐Ÿ“‘ Whitepaper: notion.so/factorlaunch/Wโ€ฆ
๐Ÿ“ฃ Deck: pitch.com/public/ed5e705โ€ฆ
๐Ÿ“บ Demo:
๐Ÿ“ Medium: notion.so/FactorDAO-Arms
๐Ÿฆ Twitter: @FactorDAO
๐Ÿ‘พ Discord: discord.gg/UKUGJHXZbP

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